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Handbook of Research on Effective Marketing in Contemporary Globalism (Hardback)

Bryan Christiansen, Salih Yildiz, Emel Yildiz

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ISBN 10: 1466662204 / ISBN 13: 9781466662209
Edité par Idea Group,U.S., United States, 2014
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publicationAEs importance to scholar-practitioners, business executives, and undergraduate/graduate students. N° de réf. du libraire AAN9781466662209

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Détails bibliographiques

Titre : Handbook of Research on Effective Marketing ...

Éditeur : Idea Group,U.S., United States

Date d'édition : 2014

Reliure : Hardback

Etat du livre :New

Edition : New..

A propos de ce titre

Synopsis :

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.

The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publications importance to scholar-practitioners, business executives, and undergraduate/graduate students.

About the Author:

Bryan Christiansen has been the Chairman of PryMarke, LLC since 2004, a Business Analytics and Management Consultancy in Michigan, USA. He has also been an Adjunct Business Professor since 2003 at Capella University and Ellis University (formerly Ellis College of New York Institute of Technology) in the USA and Gumushane University in Turkey. Born in Washington, DC and raised in Asia, Bryan is fluent in Chinese, Japanese, Spanish, and Turkish and has traveled to 38 countries during his 27-year business career with Global 500 firms and smaller. Bryan is an avid writer on business and education subjects and is currently based in Istanbul, Turkey where he is doing research for future books on these topics. Bryan holds a Bachelors degree in Marketing from the University of the State of New York and an MBA degree from Capella University. He will complete his Doctor of Business Administration (DBA) degree in International Business at Walden University in 2013.

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