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Higher Management Textbook Series: Marketing knowledge. skills and Application(Chinese Edition)


ISBN 10: 7509602645 / ISBN 13: 9787509602645
Edité par Economic Management Publishing House Pub. Date :20
Neuf(s) Etat : New Couverture souple
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Language:Chinese.Author:LIU ZHI JIANG.Binding:Soft cover.Publisher:Economic Management Publishing House Pub. Date :20. N° de réf. du libraire 784841

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Titre : Higher Management Textbook Series: Marketing...

Éditeur : Economic Management Publishing House Pub. Date :20

Reliure : Soft cover

Etat du livre : New

A propos de ce titre

Synopsis :

There are four chapters. It starts from marketing principle and makes concise and essential analysis to the elements of marketing. It gives analysis and instruction to marketing practice from strategic and tactic levels. Before each chapter, there are learning target, marketing fable, and citing examples; in the middle of each chapter, there are interlinking, new views, and reading materials; and at the back of each chapter, there are summary, key words(Chinese and English), review and thinking, research and discussion, practice, marketing simulation, cases, reading and reference documents. It is of epochal character, interests, and practicality. The book aims to cultivate higher quality and innovative talents, and takes teaching marketing knowledge as basis, improves marketing ability as responsibility, and gives consideration to the unity of knowledge, skills, and application.

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