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The Informed Association: A Practical Guide to Using Research for Results (Paperback)

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ISBN 10: 0880343672 / ISBN 13: 9780880343671
Edité par Association Management Press,U.S., United States, 2013
Neuf(s) Etat : New Paperback
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A propos de cet article

Language: N/A. Brand New Book. The Informed Association: A Practical Guide to Using Research for Results will help you understand the importance of data-based decision making and the limitations of the data; making it more important than ever to know what the right questions are to ask and how to gather data in a way that will be meaningful and useful. Gaining knowledge through research will let you prioritise investments and resources for success in a competitive environment. Outlining all the essential principles you ll need to consider to get started through research design phase and implementation, you ll get all the insight you need to create a well-thought-out research plan. With detailed definitions, example charts, and case-studies throughout to help illustrate how associations can and have used research to help move themselves forward in an every-day environment, this is truly a resource that will give you guidance. Throughout the guide you ll learn: Why we use data to make decisionsWhen to say no to a research projectHow to manage the research process internally or through a vendorHow to create and develop a research plan to guide your projectWhat collection methods can work for you and how to determine and recruit your survey audienceThe ethical issues that arise when conducting researchHow to analyse and interpret data resultsTo identify common pitfalls and errors to avoidWhich medium is best for conveying your results to an audiencePlus, each chapter starts off with learning objectives so you can easily reference and find the information you re looking for, and ends with Questions to Ask Yourself to help you develop and assess what you ve learned and how it can be applied to your own association as you move forward. Let your data guide the way!. N° de réf. du libraire AAN9780880343671

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Détails bibliographiques

Titre : The Informed Association: A Practical Guide ...

Éditeur : Association Management Press,U.S., United States

Date d'édition : 2013

Reliure : Paperback

Etat du livre :New

A propos de ce titre

Synopsis :

The Informed Association: A Practical Guide to Using Research for Results will help you understand the importance of data-based decision making and the limitations of the data; making it more important than ever to know what the right questions are to ask and how to gather data in a way that will be meaningful and useful. Gaining knowledge through research will let you prioritise investments and resources for success in a competitive environment.

Outlining all the essential principles you'll need to consider to get started through research design phase and implementation, you'll get all the insight you need to create a well-thought-out research plan. With detailed definitions, example charts, and case-studies throughout to help illustrate how associations can and have used research to help move themselves forward in an every-day environment, this is truly a resource that will give you guidance.

Throughout the guide you'll learn:

  • Why we use data to make decisions
  • When to say "no" to a research project
  • How to manage the research process internally or through a vendor
  • How to create and develop a research plan to guide your project
  • What collection methods can work for you and how to determine and recruit your survey audience
  • The ethical issues that arise when conducting research
  • How to analyse and interpret data results
  • To identify common pitfalls and errors to avoid
  • Which medium is best for conveying your results to an audience
Plus, each chapter starts off with learning objectives so you can easily reference and find the information you're looking for, and ends with "Questions to Ask Yourself" to help you develop and assess what you've learned and how it can be applied to your own association as you move forward.

Let your data guide the way!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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