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The Informed Association: A Practical Guide to Using Research for Results (Paperback)

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ISBN 10: 0880343672 / ISBN 13: 9780880343671
Edité par Association Management Press,U.S., United States, 2013
Neuf(s) Etat : New Couverture souple
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A propos de cet article

Language: N/A. Brand New Book. The Informed Association: A Practical Guide to Using Research for Results will help you understand the importance of data-based decision making and the limitations of the data; making it more important than ever to know what the right questions are to ask and how to gather data in a way that will be meaningful and useful. Gaining knowledge through research will let you prioritise investments and resources for success in a competitive environment. Outlining all the essential principles you ll need to consider to get started through research design phase and implementation, you ll get all the insight you need to create a well-thought-out research plan. With detailed definitions, example charts, and case-studies throughout to help illustrate how associations can and have used research to help move themselves forward in an every-day environment, this is truly a resource that will give you guidance.Throughout the guide you ll learn: Why we use data to make decisionsWhen to say no to a research projectHow to manage the research process internally or through a vendorHow to create and develop a research plan to guide your projectWhat collection methods can work for you and how to determine and recruit your survey audienceThe ethical issues that arise when conducting researchHow to analyse and interpret data resultsTo identify common pitfalls and errors to avoidWhich medium is best for conveying your results to an audiencePlus, each chapter starts off with learning objectives so you can easily reference and find the information you re looking for, and ends with Questions to Ask Yourself to help you develop and assess what you ve learned and how it can be applied to your own association as you move forward. Let your data guide the way!. N° de réf. du libraire AAN9780880343671

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Détails bibliographiques

Titre : The Informed Association: A Practical Guide ...

Éditeur : Association Management Press,U.S., United States

Date d'édition : 2013

Reliure : Paperback

Etat du livre :New

A propos de ce titre

Synopsis :

Association professionals at all levels can and should play key roles in identifying, filtering, and obtaining the most pertinent data for prioritizing resources, supporting or refuting assumptions, informing decisions and strategy, and increasing member value. Good decisions rely on reliable data, and this guide is all about helping anyone working with information to use good process, ensure integrity, and make accurate interpretations of the data they gather.

The Informed Association provides you the fundamentals to make research a practical and accessible tool. As you might expect, it covers the 'who, what, why, and how' aspects of research methods and data. Additionally you'll learn

  • how to identify common pitfalls and errors to avoid
  • what ethical issues to consider when conducting research
  • which medium is best for conveying your results to an audience
  • when to say 'no' to a research project

Case studies, charts, chapter summaries, and 'questions to ask yourself' round it out to make The Informed Association an indispensable and often-used reference guide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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