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The Long Tail: Rewriting the Rules of Culture and Commerce

Anderson, Chris

25 717 avis par Goodreads
ISBN 10: 190521121X / ISBN 13: 9781905211210
Edité par Random House
Etat : Good Couverture souple
Vendeur Broad Street Books (Branchville, NJ, Etats-Unis)

Vendeur AbeBooks depuis 16 octobre 2008

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190521121X Book is in very nice overall condition. Some pages have light sidelining. N° de réf. du libraire 15110

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Détails bibliographiques

Titre : The Long Tail: Rewriting the Rules of ...

Éditeur : Random House

Reliure : PAPERBACK

Etat du livre :Good

A propos de ce titre

Synopsis :

Book by Chris Anderson

Présentation de l'éditeur:

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened? In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellers; it is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. The Long Tail is really about the economics of abundance what happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone. New efficiencies in distribution, manufacturing and marketing are essentially resetting the definition of what s commercially viable across the board. If the 20th-century was about hits, the 21st will be equally about misses.

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