Image de l'éditeur

The Long Tail: Rewriting the Rules of Culture and Commerce

Anderson, Chris

22 716 avis par Goodreads
ISBN 10: 190521121X / ISBN 13: 9781905211210
Edité par Random House
Etat : Good Couverture souple
Vendeur Broad Street Books (Branchville, NJ, Etats-Unis)

Vendeur AbeBooks depuis 16 octobre 2008

Quantité : 1

Acheter D'occasion
Prix: EUR 28,83 Autre devise
Livraison : EUR 3,36 Vers Etats-Unis Destinations, frais et délais
Ajouter au panier

A propos de cet article

190521121X Book is in very nice overall condition. Some pages have light sidelining. N° de réf. du libraire 15110

Poser une question au libraire

Détails bibliographiques

Titre : The Long Tail: Rewriting the Rules of ...

Éditeur : Random House


Etat du livre :Good

A propos de ce titre

Synopsis :

Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. The long tail refers to the hundreds of thousands of products that are not number one bestsellers i.e. all those products that form a line that tails off down any company's sales graph. ut in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space. ast autumn, Chris Anderson identified this trend in Wired magazine and called it 'the long tail'. The term has since caught fire in tech and media circles. He says that in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. ake music in an age of and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music songs that record stores never would be able to carry but that can be offered online. ll that small-market, niche music makes up the long tail. Until the past few years, m

About the Author:

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Description de la librairie

We run a small book shop. If you have any questions about a particular book, please feel free to ask. Thanks for checking out my shop ...

Visitez la page d?accueil du vendeur

Conditions de vente :

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're
dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if
the order hasn't
arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed
your mind about a book that you've ordered, please use the Ask bookseller a
question link to contact
us and we'll respond within 2 business days.

Conditions de livraison :

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Afficher le catalogue du vendeur

Modes de paiement
acceptés par le vendeur

Visa Mastercard American Express Carte Bleue