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The Long Tail: Rewriting the Rules of Culture and Commerce

Anderson, Chris

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ISBN 10: 190521121X / ISBN 13: 9781905211210
Edité par Random House
Etat : Good Couverture souple
Vendeur Broad Street Books (Branchville, NJ, Etats-Unis)

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190521121X Book is in very nice overall condition. Some pages have light sidelining. N° de réf. du libraire 15110

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Détails bibliographiques

Titre : The Long Tail: Rewriting the Rules of ...

Éditeur : Random House

Reliure : PAPERBACK

Etat du livre :Good

A propos de ce titre

Synopsis :

Like the 'tipping point', the 'long tail' is a concept that is so obvious and so right that it seems extraordinary that no-one has articulated it before. The long tail refers to the hundreds of thousands of products that are not number one bestsellers i.e. all those products that form a line that tails off down any company's sales graph. ut in the digital and on-line world, these products are booming precisely because they are not constrained by the demands of a physical retail space. ast autumn, Chris Anderson identified this trend in Wired magazine and called it 'the long tail'. The term has since caught fire in tech and media circles. He says that in an era of almost limitless choice, many consumers will gravitate toward the most popular mass-market items, but just as many will move toward items that only a few, niche-market people want. ake music in an age of Amazon.com and iTunes. A lot of music buyers want the hot new releases. But just as many buy music by lesser-known artists or older music songs that record stores never would be able to carry but that can be offered online. ll that small-market, niche music makes up the long tail. Until the past few years, m

About the Author:

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.

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