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Titre : Management and Creativity: From Creative ...
Éditeur : John Wiley and Sons Ltd, United Kingdom
Date d'édition : 2006
Reliure : Hardback
Etat du livre : New
Edition : New..
Language: English . Brand New Book. This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between creatives and suits . * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information. N° de réf. du libraire AAH9781405119955
Synopsis : This book explores the relationship between the management of creativity and creative approaches to management.
"This important book demonstrates exactly why a full understanding of creativity really matters not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam
"This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of creativity and business intersect." Stephen Cummings, Victoria University of Wellington
"The book will appeal to a broad audience of creatives, policy?markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today
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