Image de l'éditeur

Manipulating Images: World War II Mobilization of Women Through Magazine Advertising (Hardback)

Tawnya J. Adkins Covert

1 avis par Goodreads
ISBN 10: 0739139118 / ISBN 13: 9780739139110
Edité par Lexington Books, United States, 2011
Neuf(s) Etat : New Couverture rigide
Vendeur The Book Depository US (London, Royaume-Uni)

Vendeur AbeBooks depuis 10 septembre 2013

Quantité : 1

Acheter neuf
Prix conseillé : 88.00
Prix: EUR 65,22 Autre devise
Livraison : EUR 0 De Royaume-Uni vers Etats-Unis Destinations, frais et délais
Ajouter au panier

A propos de cet article

Language: English . Brand New Book. Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women s magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women s roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods.The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns. Two types of data are examined to assess the changing nature of the relationships among government, business, and media and the resulting media images and messages regarding women s roles. First, the study explores archived government documents that illuminate the relationships among government, business, and media as they responded to the needs and conditions of war. Second, this book examines advertisements published in women s magazines before, during, and following the Second World War. N° de réf. du libraire AAR9780739139110

Poser une question au libraire

Détails bibliographiques

Titre : Manipulating Images: World War II ...

Éditeur : Lexington Books, United States

Date d'édition : 2011

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women's roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods. The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns.

Two types of data are examined to assess the changing nature of the relationships among government, business, and media and the resulting media images and messages regarding women's roles. First, the study explores archived government documents that illuminate the relationships among government, business, and media as they responded to the needs and conditions of war. Second, this book examines advertisements published in women's magazines before, during, and following the Second World War.

About the Author:

Tawnya J. Adkins Covert is associate professor of sociology at Western Illinois University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Description de la librairie

Book Depository is an international bookseller. We ship our books to over 100 countries around the globe and we are always looking to add more countries to the list. We really, really love books and offer millions of titles, currently over 10 million of them, with this figure increasing daily. Living by our motto, 'Bookseller to the World', we focus on offering as many titles as possible to as many customers as possible. Most of our titles are dispatched within 2 business days of your order. Apart from publishers, distributors and wholesalers, we even list and supply books from other retailers! We hope you enjoy our selection and discover your new favorite book.

Visitez la page d?accueil du vendeur

Conditions de vente :

All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...

Pour plus d'information
Conditions de livraison :

Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.

Afficher le catalogue du vendeur

Modes de paiement
acceptés par le vendeur

Visa Mastercard American Express Carte Bleue