Vendeur
ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 24 mars 2009
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1508977119I4N00
In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
À propos de l?auteur: Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "101 Contrarian Ideas About Advertising," "The Ad Contrarian," and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on several boards including the Advertising and Marketing International Network, and spent a year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising and marketing events.
Titre : Marketers Are From Mars, Consumers Are From ...
Éditeur : CreateSpace Independent Publishing Platform
Date d'édition : 2015
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev4155960575
Quantité disponible : 1 disponible(s)
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur rev7267099312
Quantité disponible : 1 disponible(s)
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev4381551302
Quantité disponible : 1 disponible(s)
Vendeur : Bookmonger.Ltd, HILLSIDE, NJ, Etats-Unis
paperback. Etat : Good. Crease on cover*. N° de réf. du vendeur mon0000703482
Quantité disponible : 1 disponible(s)
Vendeur : medimops, Berlin, Allemagne
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M01508977119-V
Quantité disponible : 1 disponible(s)
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Paperback. Etat : Fine. N° de réf. du vendeur GOR010596589
Quantité disponible : 1 disponible(s)
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007282546
Quantité disponible : 4 disponible(s)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781508977117
Quantité disponible : 2 disponible(s)
Vendeur : London Bridge Books, London, Royaume-Uni
paperback. Etat : Good. N° de réf. du vendeur 1508977119-3-34805775
Quantité disponible : 1 disponible(s)
Vendeur : Greener Books, London, Royaume-Uni
Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 2895113
Quantité disponible : 1 disponible(s)