Language: English Brand New Book. Grewal/Levy was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. N° de réf. du libraire
Titre : Marketing with Practice Marketing Access ...
Éditeur : McGraw-Hill Education
Date d'édition : 2012
Reliure : Hardback
Etat du livre : New
Edition : 4th.
Description du livre McGraw-Hill Education. État : Good. 0077713281 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. N° de réf. du libraire Z0077713281Z3