Marketing Research: An Applied Orientation (Hardback)

Naresh Malhotra, Spss Inc.

Edité par Pearson Education (US), 2009
ISBN 10: 0136085431 / ISBN 13: 9780136085430
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Language: English . Brand New Book. For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs. N° de réf. du libraire

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Synopsis : For undergraduate and graduate marketing research courses.

A unique applied and managerial orientation to understanding market research.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.

Synopsis: For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Titre : Marketing Research: An Applied Orientation (...
Éditeur : Pearson Education (US)
Date d'édition : 2009
Reliure : Hardback
Etat du livre : New
Edition : United States ed of 6th revised ed.

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Description du livre International Edition. Paperback. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. N° de réf. du libraire iu-US-B00BG6URTQ

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Description du livre Pearson. État : New. 0136085431 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire NU9780136085430

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Description du livre International Edition. Paperback. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. N° de réf. du libraire in-US-B00BG6URTQ

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