Zur Absch�tzung von Erl�seffekten setzt Rainer Paffrath Marktsimulationen auf der Basis von Conjoint Measurement ein. Die R�ckkopplung mit dem Produktionssystem wird durch eine Verbindung zu einer modifizierten Kostenrechnung erreicht.

� propos de l?auteur:

Dr. Rainer Paffrath ist wissenschaftlicher Mitarbeiter von Prof. Dr. Joachim Reese am Lehrstuhl f�r Produktion und Wirtschaftsinformatik der Universit�t L�neburg.

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Articles li�s � Marktorientierte Planung des Produktsystems: Entwicklung...

Marktorientierte Planung des Produktsystems: Entwicklung eines objektorientierten Referenzmodells (Informationsmanagement und Controlling) (German Edition)

Paffrath, Rainer

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