The Modernity Bluff: Crime, Consumption, and Citizenship in Cote D Ivoire (Hardback)

Sasha Newell

Edité par The University of Chicago Press, 2012
ISBN 10: 0226575195 / ISBN 13: 9780226575193
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Language: English . Brand New Book. In Cote d Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in The Modernity Bluff , it is an explicit performance so valued in Cote d Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself. N° de réf. du libraire

A propos du livre :

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Synopsis :

In Côte d’Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive—rather, as Sasha Newell argues in The Modernity Bluff, it is an explicit performance so valued in Côte d’Ivoire it has become a matter of national pride.

Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity­—highlighting the counterfeit nature of modernity itself.

About the Author:

Sasha Newell is assistant professor of anthropology at North Carolina State University.


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Titre : The Modernity Bluff: Crime, Consumption, and...
Éditeur : The University of Chicago Press
Date d'édition : 2012
Reliure : Hardback
Etat du livre : New
Edition : New..

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Description du livre The University of Chicago Press, United States, 2012. Hardback. État : New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In Cote d Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in The Modernity Bluff , it is an explicit performance so valued in Cote d Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself. N° de réf. du libraire BTE9780226575193

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Description du livre 2012. Hardcover. État : New. Hardcover. In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic displ.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 296 pages. 0.570. N° de réf. du libraire 9780226575193

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