Language: English . Brand New Book. This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville s handbook an indispensable resource, whatever their specialty is within the field music. Key Features: * Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games * Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio * Information on careers, especially in the context of a changing business environment * Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music * Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops * Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires * Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. N° de réf. du libraire
This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.
About the Author:
Author David Baskerville received a Ph.D. in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc.; producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, Los Angeles (subsequently operated by Warner Bros. Records).
He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications, Los Angeles.
As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute, Canada.
He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.
Titre : Music Business Handbook and Career Guide (...
Éditeur : SAGE Publications Inc
Date d'édition : 2016
Reliure : Paperback
Etat du livre : New
Edition : 1st Revised edition.
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Description du livre Sage Pubns. État : Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. N° de réf. du libraire 43386145