Music Business Handbook and Career Guide (Paperback)

David Baskerville, Tim Baskerville

Edité par SAGE Publications Inc, 2016
ISBN 10: 1506309534 / ISBN 13: 9781506309538
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Description :

Language: English . Brand New Book. This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville s handbook an indispensable resource, whatever their specialty is within the field music. Key Features: * Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games * Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio * Information on careers, especially in the context of a changing business environment * Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music * Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops * Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires * Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. N° de réf. du libraire

A propos du livre :

Book ratings provided by GoodReads) :
3,73 note moyenne
(41 avis)

Synopsis :

This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville?s handbook an indispensable resource, whatever their specialty is within the field music.

Key Features: 

  • Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games
  • Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio
  • Information on careers, especially in the context of a changing business environment
  • Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music
  • Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops
  • Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires
  • Reflection on the global shift of the music business world as it becomes less centered on American companies and culture.

It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. 

Critique:

?This book, by far, provides the most comprehensive and easy to follow overview of the music business.  I recommend it for all music business students and aspiring professionals.?

(Serona Elton)

?Baskerville?s first edition was the blueprint for music business programs.  The 11th edition brings us up to date on a field undergoing rapid redesign.?

(Tim Hays)

?The Baskerville text, a long-time staple in music industry education never disappoints!  It strikes the delicate balance of being accessible, yet providing enough depth and insight into the most critical aspects of the fast-paced music industry!?

(David Schreiber)

?Whether you?re seeking a career in the music industry or a more complete understanding of it, the Music Business Handbook and Career Guide should be on your bookshelf.  It?s packed with useful, accurate, and continually updated information, written in language that anyone can understand.  There?s a reason that it?s been around as long as it has.?

(Don Gorder)

?Baskerville did it again. Another great source of information for the student of this ever-changing business?

(Stephen Marcone)

?The Bakerville text is the best text of its kind out there.?

(Michael Phillips)

?This text has the best coverage of this topic I have found.?

(Anthony McClure)

?Using [Music Business Handbook and Career Guide, Eleventh Edition] and loving it.?

(Charles Denler)

?I?ve used the Baskerville, mostly because it is a great reference tool.  I hope that students keep this book and use it throughout their careers to find good specific info.?

(Jason Vanselow)

?I think the book is great as it is. It has a tremendous amount of information.?

(Brian St. John)

?A colleague of mine at another institution was using an earlier edition and I found it very comprehensive so I adopted it when I started teach Music Business at UAPB. My students have reacted very positively to the text. Several have opted to not resell the book after completing the course as they find it a valuable resource. I think the primary strength of the book is its coverage of a broad range of topics and concise, clear charts and graph.?

(Richard H. Bailey, Jr.)

?I realize that no single book is complete ? but the Baskerville book is as close as I have found.?

(L. H. Dickert, Jr.)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Détails bibliographiques

Titre : Music Business Handbook and Career Guide (...
Éditeur : SAGE Publications Inc
Date d'édition : 2016
Reliure : Paperback
Etat du livre : New
Edition : 1st Revised edition.

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Baskerville, David, Baskerville, Tim
Edité par SAGE Publications, Inc
ISBN 10 : 1506309534 ISBN 13 : 9781506309538
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Baskerville, David, Baskerville, Tim
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Description du livre État : Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ] Publisher: SAGE Publications, Inc Pub Date: 2/4/2016 Binding: Paperback Pages: 616 eleventh edition. N° de réf. du libraire 5418867

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Description du livre État : Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: eleventh ] Publisher: SAGE Publications, Inc Pub Date: 2/4/2016 Binding: Paperback Pages: 616 eleventh edition. N° de réf. du libraire 5439246

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Description du livre SAGE Publications Inc, United States, 2016. Paperback. État : New. 11th Revised edition. 254 x 177 mm. Language: English . Brand New Book. This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville s handbook an indispensable resource, whatever their specialty is within the field music. Key Features: * Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games * Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio * Information on careers, especially in the context of a changing business environment * Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music * Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops * Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires * Reflection on the global shift of the music business world as it becomes less centered on American companies and culture. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. N° de réf. du libraire AAX9781506309538

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