Image de l'éditeur

Planning and Building a Small Business (Paperback)

Sophie Reboud

0 avis par Goodreads
ISBN 10: 0734608012 / ISBN 13: 9780734608017
Edité par Tilde Publishing, Australia, 2013
Neuf(s) Etat : New Couverture souple
Vendeur The Book Depository US (London, Royaume-Uni)

Vendeur AbeBooks depuis 10 septembre 2013

Quantité : 1
Acheter neuf
Prix conseillé : 49.95
Prix: EUR 48,07 Autre devise
Livraison : EUR 0 De Royaume-Uni vers Etats-Unis Destinations, frais et délais
Ajouter au panier

A propos de cet article

Language: English . Brand New Book. The aim of this book is to familiarise students/small business owners with the theory and practice of small business management. For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manager. N° de réf. du libraire AAN9780734608017

Poser une question au libraire

Détails bibliographiques

Titre : Planning and Building a Small Business (...

Éditeur : Tilde Publishing, Australia

Date d'édition : 2013

Reliure : Paperback

Etat du livre :New

Edition : New edition.

A propos de ce titre

Synopsis :

The aim of this book is to familiarise students with the theory and practice of small business management. For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manger. In addition, Planning and building a Small Business will prove useful to small business owner-managers as a general guide on how they might better manger their operations. Part A- Planning a small business, contains six chapter that deal with planning a small business, including surviving the early years, strategic planning, and writing a business plan. Part B- Innovation, consists of two chapters that deal with entrepreneurship, innovation and creativity. Part C-Team and small business, consists of two chapters that look at human resource management and teams within a small business context. Part D- Marketing a small business, consists of a final chapter that examines marketing a small business. Table of contents Part A – Planning a small business Chapter 1 – What is a small business Chapter 2 – Family business Chapter 3 – Entrepreneur vs owner-mangers Chapter 4 – Surviving the early years Chapter 5 – Planning and strategy in a small business Chapter 6 – Writing a business plan Part B – Innovation Chapter 7 – Entrepreneurship and innovation Chapter 8 – Creativity and innovation Part C – Teams and small business Chapter 9 – Small firms and human business Chapter 10 – Team building in a small business Part D – Marketing a small business Chapter 11 – Creating customers

About the Author:

Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia and an Affiliate Professor with the Burgundy School of Business, Groupe ESC Dijon in Bourgogne, France. He has over 20 years’ experience working with small entrepreneurial firms as well as large corporations and government agencies. This has included strategic management, marketing, and support to commercialisation. He is the author of several books on entrepreneurship, small business management and innovation. His research has been widely published internationally. He holds a PhD in Management and an MBA with Distinction from Curtin University of Technology, and a Bachelor of Arts with Honours from Murdoch University in Western Australia.

SOOPHIE REBOUD is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Group ESC Dijon-Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. her research, in the area of strategic management of innovation and technology, is widely published.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Description de la librairie

Book Depository is an international bookseller. We ship our books to over 100 countries around the globe and we are always looking to add more countries to the list. We really, really love books and offer millions of titles, currently over 10 million of them, with this figure increasing daily. Living by our motto, 'Bookseller to the World', we focus on offering as many titles as possible to as many customers as possible. Most of our titles are dispatched within 2 business days of your order. Apart from publishers, distributors and wholesalers, we even list and supply books from other retailers! We hope you enjoy our selection and discover your new favorite book.

Visitez la page d?accueil du vendeur

Conditions de vente :

All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...

Pour plus d'information
Conditions de livraison :

Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.

Afficher le catalogue du vendeur

Modes de paiement
acceptés par le vendeur

Visa Mastercard American Express Carte Bleue