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Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement (Hardback)

Michael Calogridis

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ISBN 10: 0230614604 / ISBN 13: 9780230614604
Edité par Palgrave MacMillan, United Kingdom, 2010
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. N° de réf. du libraire SPR9780230614604

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Détails bibliographiques

Titre : Practical Pricing: Translating Pricing ...

Éditeur : Palgrave MacMillan, United Kingdom

Date d'édition : 2010

Reliure : Hardback

Etat du livre :New

Edition : 2010.

A propos de ce titre

Synopsis :

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

About the Author:

Michael Calogridis is an executive level pricing leader (Pricing Vice President) who helps companies build and run value based global pricing strategies that deliver strong incremental revenue and EBITDA impact annually.

He has a unique combination of industry and consulting experience that helps him construct the science of value based pricing alongside the practical day to day understanding of how companies actually operate.

Over the past 5 years he has developed pricing strategies for companies in varied industries such as Retail, Online Media, Healthcare, Telecommunications, Chemicals and other industries.

There are 3 key areas of concentration when building out a pricing program:

1. Executive Support for Pricing Change -

The CEO must be on board with pricing change - 'We must get better at pricing'!

2. Behaviors around Price - 

All behaviors around how price is managed in the company must adapt and change - note this usually takes around 1 to 2 years

3. Focused Analytics - 

Short, concise pricing analytics must be produced that show the company current performance on Price, impact of price improvement initiatives and being proactive in potential price impacts on the company.

Along with building out strategic pricing programs, his experience also includes designing and executing strategic product marketing programs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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