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Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement (Hardback)

Michael Calogridis

Edité par Palgrave MacMillan, United Kingdom, 2010
ISBN 10: 0230614604 / ISBN 13: 9780230614604
Neuf(s) / Hardback / Quantité : 1
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Titre : Practical Pricing: Translating Pricing ...

Éditeur : Palgrave MacMillan, United Kingdom

Date d'édition : 2010

Reliure : Hardback

Etat du livre : New

Edition : 2010.

Description :

Language: English . Brand New Book. This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. N° de réf. du libraire SPR9780230614604

A propos du livre :

Book ratings provided by GoodReads) :
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(1 avis)

Synopsis :

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. Pricing is divided amongst different parts of a company. Every department from marketing to sales to finance has some unique interest in Pricing but not one of those departments looks at Price holistically. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.  The book includes:   what factors derail most pricing programs and pricing leaders and how to correct those issues; what are the recent development of Pricing roles in the past 10 years; what are the basic analyses required for pricing; why cultural considerations are critical to determining the success of pricing plans; and lastly how a pricing team can effectively work together to implement the strategy.

Critique: "Calogridis's book gives a thorough, well-rounded plan to managers who want to improve their companies' profitability through effective pricing strategies and tactics. His experience and insights offer answers to a wide range of dilemmas that would otherwise erode margins. True to this book's title, he gives lots of practical advice in an uncomplicated, conversational manner."--Kevin Mitchell, President, The Professional Pricing Society "It is clear that Michael Calogridis has lived the role of a pricing manager. In Practical Pricing, he provides the type of guidance (along with candid discussions of the potential pitfalls) that only come from spending years promoting and implementing pricing improvement projects in large organizations. I don't know of any other book that discusses the required cultural-change component of implementing new pricing strategies as well as this book does."--Dr. Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology College of Management"Truly relevant and close to practice....I am convinced this book will resonate very positively with pricing practitioners."--Chairman of Simon-Kucher"This book allows one to understand the complexity of making such a decision. In short, this book is a must read for any pricing manager who makes pricing decisions regularly." --"Journal of Revenue and Pricing Management"

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