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Pricing Tactics, Strategies, and Outcomes (Hardback)

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ISBN 10: 184542476X / ISBN 13: 9781845424763
Edité par Edward Elgar Publishing Ltd, United Kingdom, 2007
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. Pricing Tactics, Strategies, and Outcomes approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing. N° de réf. du libraire AAJ9781845424763

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Détails bibliographiques

Titre : Pricing Tactics, Strategies, and Outcomes (...

Éditeur : Edward Elgar Publishing Ltd, United Kingdom

Date d'édition : 2007

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. Pricing Tactics, Strategies, and Outcomes approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.

About the Author:

Edited by Michael Waldman, Charles H. Dyson Professor in Management and Professor of Economics, Johnson Graduate School of Management, Cornell University, US and Justin P. Johnson, Associate Professor of Economics, Cornell University, US

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