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The Production of Modernization: Daniel Lerner, Mass Media, and The Passing of Traditional Society

Shah, Hemant

Edité par Temple University Press, U.S.A., 2011
ISBN 10: 1439906246 / ISBN 13: 9781439906248
Neuf(s) / Hard Cover / Quantité : 1
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Titre : The Production of Modernization: Daniel ...

Éditeur : Temple University Press, U.S.A.

Date d'édition : 2011

Reliure : Hard Cover

Etat du livre : New

Etat de la jaquette : New

Edition : First Edition.

Description :

This is a new hardcover first edition, first printing copy in a new mylar protected DJ, white spine. Size: 8vo - over 7¾" - 9¾" tall. N° de réf. du libraire 071336

A propos du livre :

Book ratings provided by GoodReads) :
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Synopsis :

How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology

Description du livre:

Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War?era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner?s book claimed that exposure to American media messages could motivate ?traditional? people in the postcolonial nations to become ?modern? by cultivating empathy for American ideas, goods, and ways of life.

The Production of Modernization examines Lerner?s writings to construct the intellectual trajectory of his thinking about mass media and modernization up to and beyond the publication of his famous book. Shah has written not just an intellectual biography of Lerner but also a history of the discipline he shaped.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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