**REPRINT** Modern advertising

Calkins. Earnest Elmo. 1868- ***NOTE: THIS IS A "PRINT ON DEMAND" VERSION FROM THE ORIGINAL BOOK***

Edité par New York, Appleton
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Titre : **REPRINT** Modern advertising
Éditeur : New York, Appleton
Etat du livre : Good

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1.

William Alexander Thompson
Edité par Forgotten Books (2016)
ISBN 10 : 1334276331 ISBN 13 : 9781334276330
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Description du livre Forgotten Books, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. N° de réf. du libraire APC9781334276330

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William Alexander Thompson
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ISBN 10 : 1334276331 ISBN 13 : 9781334276330
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Description du livre Forgotten Books, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. N° de réf. du libraire APC9781334276330

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William Alexander Thompson
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ISBN 10 : 1333649479 ISBN 13 : 9781333649470
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Description du livre Forgotten Books, United States, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from Modern Show Card Lettering, Designs and Advertising Phases: A Practical Treatise on Up-to-Date Pen and Brush Lettering, Giving Instruction Respecting Many Styles of Alphabets, Shading, Spacing, Figures and Show Card Designing How TO letter - Practice a few minutes with a dry pen, following the strokes or principles given in this number, then write copies of same on your practice paper. Before commencing to letter see that your pen throws a full and clear stroke. Have a small slip of paper at hand to make test strokes before beginning on any particular work. If you are careful a base line will be all that is necessary to preserve the proper position. Go slow, study the position and movement of the different characters. In lettering ai ways use downward pressure and only sufficient to make the ink ow. The pen should never be moved upward unless running edgeways. Fine lines are made by sliding the pen in this way, either up or down. To be successful in this line of work it is very important to pay particular attention to every detail connected with each number, studying as well as practicing the outlines and construction of each letter. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. N° de réf. du libraire APC9781333649470

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G W Goodall
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ISBN 10 : 1330277856 ISBN 13 : 9781330277850
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Description du livre Forgotten Books, United States, 2015. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.Excerpt from Advertising: A Study of a Modern Business Power Nowadays, it is becoming more and more clearly recognized that in economics, as in other fields, theory and practice must keep one another within hail. The student must maintain a firm grip on the actual facts of industry, and the business-man must remind himself of the rules and reason of the glorious game of business if each is to contribute his share to what should surely be the object of both - the progressive improvement of our economic organization. If this book, by its descriptions and discussions of one branch of business, is of some little assistance in enabling the scientist and the artist in economics thus to keep within hail, it will fulfil its purpose. Whether or not, however, it proves of service to these two - the student and the business-man - it certainly owes much to both - which brings me to the real reason of this Preface, viz., to make some cordial acknowledgments. The account of modern advertising in these pages is one outcome of a Seminar conducted by Professor Sidney Webb at the London School of Economics, at which plans were made for inquiries into various phases of modern business. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. N° de réf. du libraire APC9781330277850

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5.

William Alexander Thompson
Edité par Forgotten Books, United States (2016)
ISBN 10 : 1333649479 ISBN 13 : 9781333649470
Neuf(s) Paperback Quantité : 10
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Description du livre Forgotten Books, United States, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.Excerpt from Modern Show Card Lettering, Designs and Advertising Phases: A Practical Treatise on Up-to-Date Pen and Brush Lettering, Giving Instruction Respecting Many Styles of Alphabets, Shading, Spacing, Figures and Show Card Designing How TO letter - Practice a few minutes with a dry pen, following the strokes or principles given in this number, then write copies of same on your practice paper. Before commencing to letter see that your pen throws a full and clear stroke. Have a small slip of paper at hand to make test strokes before beginning on any particular work. If you are careful a base line will be all that is necessary to preserve the proper position. Go slow, study the position and movement of the different characters. In lettering ai ways use downward pressure and only sufficient to make the ink ow. The pen should never be moved upward unless running edgeways. Fine lines are made by sliding the pen in this way, either up or down. To be successful in this line of work it is very important to pay particular attention to every detail connected with each number, studying as well as practicing the outlines and construction of each letter. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. N° de réf. du libraire APC9781333649470

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6.

G W Goodall
Edité par Forgotten Books, United States (2015)
ISBN 10 : 1330277856 ISBN 13 : 9781330277850
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Description du livre Forgotten Books, United States, 2015. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from Advertising: A Study of a Modern Business Power Nowadays, it is becoming more and more clearly recognized that in economics, as in other fields, theory and practice must keep one another within hail. The student must maintain a firm grip on the actual facts of industry, and the business-man must remind himself of the rules and reason of the glorious game of business if each is to contribute his share to what should surely be the object of both - the progressive improvement of our economic organization. If this book, by its descriptions and discussions of one branch of business, is of some little assistance in enabling the scientist and the artist in economics thus to keep within hail, it will fulfil its purpose. Whether or not, however, it proves of service to these two - the student and the business-man - it certainly owes much to both - which brings me to the real reason of this Preface, viz., to make some cordial acknowledgments. The account of modern advertising in these pages is one outcome of a Seminar conducted by Professor Sidney Webb at the London School of Economics, at which plans were made for inquiries into various phases of modern business. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. N° de réf. du libraire APC9781330277850

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Thompson, William Alexander
Edité par Forgotten Books (2017)
ISBN 10 : 1334276331 ISBN 13 : 9781334276330
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Description du livre Forgotten Books, 2017. Paperback. État : New. This item is printed on demand. N° de réf. du libraire 1334276331

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George Henry Powell
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ISBN 10 : 1334301220 ISBN 13 : 9781334301223
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Description du livre Forgotten Books, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. N° de réf. du libraire AAV9781334301223

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George H Powell
Edité par Forgotten Books, United States (2016)
ISBN 10 : 1334490406 ISBN 13 : 9781334490408
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Description du livre Forgotten Books, United States, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from Powell s Practical Advertiser: A Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity Uring my professional career as an advertising expert, covering more than fifteen years, including nearly five as an instructor through the Powell Correspondence System, I have had the widest Opportunity for noting some of the most marvelous advertising successes, together with the more numerous heartrending failures, and this book will give its readers the benefit so far as a book can. It has been estimated that over sixty, some say seventy, per cent. Of all advertising is practically so much money wasted, simply because of the dense ignorance of the vast majority of business men, when it comes to profitable publicity. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. N° de réf. du libraire AAV9781334490408

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George Henry Powell
Edité par Forgotten Books (2016)
ISBN 10 : 1334301220 ISBN 13 : 9781334301223
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Description du livre Forgotten Books, 2016. Paperback. État : New. 229 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. N° de réf. du libraire AAV9781334301223

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