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Recent Developments in the Economics of Advertising (Hardback)

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ISBN 10: 178347887X / ISBN 13: 9781783478873
Edité par Edward Elgar Publishing Ltd, United Kingdom, 2016
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure. Scholars of marketing and economics will find here a back-drop of the field as well as recent advances made.Along with an original introduction by Professor Anderson, this timely volume will be an invaluable source of reference for all marketing and economics academics. N° de réf. du libraire AAJ9781783478873

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Détails bibliographiques

Titre : Recent Developments in the Economics of ...

Éditeur : Edward Elgar Publishing Ltd, United Kingdom

Date d'édition : 2016

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure. Scholars of marketing and economics will find here a back-drop of the field as well as recent advances made.

Along with an original introduction by Professor Anderson, this timely volume will be an invaluable source of reference for all marketing and economics academics.

74 articles, dating from 1881 to 2012<
Contributors include: D. Ackerberg, J. Dube, E. Glaeser, G. Iyer, J. Johnson, D. Myatt, M. Peitz, R. Shachar, G. Shaffer, J. Villas-Boas

About the Author:

Edited by Simon P. Anderson, Commonwealth Professor of Economics, Department of Economics, University of Virginia, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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