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Recent Developments in the Economics of Advertising (Hardback)

Edité par Edward Elgar Publishing Ltd, United Kingdom, 2016
ISBN 10: 178347887X / ISBN 13: 9781783478873
Neuf(s) / Hardback / Quantité : 10
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Titre : Recent Developments in the Economics of ...

Éditeur : Edward Elgar Publishing Ltd, United Kingdom

Date d'édition : 2016

Reliure : Hardback

Etat du livre : New

Description :

Language: English . Brand New Book. The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure. Scholars of marketing and economics will find here a back-drop of the field as well as recent advances made. Along with an original introduction by Professor Anderson, this timely volume will be an invaluable source of reference for all marketing and economics academics. N° de réf. du libraire AAJ9781783478873

A propos du livre :

Synopsis : The collection brings together important papers in the Economics of Advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure. Scholars of marketing and economics will find here both a back-drop and recent advances.Along with an original introduction by Professor Anderson, this timely volume will be an invaluable source of reference for scholars of marketing and economics.

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