Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.

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collection of few very good books

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dsmbooks
United Kingdom

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Articles li�s � Getting It Right the Second Time: Remarketing Strategies...

Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success

Gershman, Michael

Ancien(s) ou d'occasion - Couverture rigide

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