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The Search for an Understanding: Administrative, Communications Research and Focus Groups in Practice (Paperback)

David E. Morrison

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ISBN 10: 1860205887 / ISBN 13: 9781860205880
Edité par University of Luton Press, United Kingdom, 2003
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Language: English . Brand New Book. A major contribution to the understanding of the place of the media in modern society, this book consists of the results of seven studies, each examining different aspects of society s complex relationship with television and other media. The studies include examinations of the attitudes of homosexuals toward the representation of sex and sexuality on TV; fictional violence and how viewers relate to it; election coverage and notions of impartiality and bias in political broadcasting; the 1991 Gulf War and its representation on world television; and the ability of broadcasters to edit scenes from factual programs, enabling them to produce their own preferred and more acceptable reading of the scenes. N° de réf. du libraire CBL9781860205880

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Détails bibliographiques

Titre : The Search for an Understanding: ...

Éditeur : University of Luton Press, United Kingdom

Date d'édition : 2003

Reliure : Paperback

Etat du livre : New

A propos de ce titre

Synopsis :

A major contribution to the understanding of the place of the media in modern society, this book consists of the results of seven studies, each examining different aspects of society's complex relationship with television and other media. The studies include examinations of the attitudes of homosexuals toward the representation of sex and sexuality on TV; fictional violence and how viewers relate to it; election coverage and notions of impartiality and bias in political broadcasting; the 1991 Gulf War and its representation on world television; and the ability of broadcasters to edit scenes from factual programs, enabling them to produce their own preferred and more acceptable reading of the scenes.

About the Author:

David Morrison is the research director of the Institute of Communications Studies at the University of Leeds. He is the author of The Search for a Method.

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