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The Search for an Understanding: Administrative, Communications Research and Focus Groups in Practice (Paperback)

David E. Morrison

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ISBN 10: 1860205887 / ISBN 13: 9781860205880
Edité par University of Luton Press, United Kingdom, 2003
Neuf(s) Etat : New Paperback
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A propos de cet article

Language: English . Brand New Book. A major contribution to the understanding of the place of the media in modern society, this book consists of the results of seven studies, each examining different aspects of society s complex relationship with television and other media. The studies include examinations of the attitudes of homosexuals toward the representation of sex and sexuality on TV; fictional violence and how viewers relate to it; election coverage and notions of impartiality and bias in political broadcasting; the 1991 Gulf War and its representation on world television; and the ability of broadcasters to edit scenes from factual programs, enabling them to produce their own preferred and more acceptable reading of the scenes. N° de réf. du libraire CBL9781860205880

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Détails bibliographiques

Titre : The Search for an Understanding: ...

Éditeur : University of Luton Press, United Kingdom

Date d'édition : 2003

Reliure : Paperback

Etat du livre :New

A propos de ce titre

Synopsis :

"The Search for an Understanding" offers a series of studies undertaken for various sponsors within, or related to, the communications industry. These studies not only illustrate methodological points concerning focus group research but also provide the focus for Professor Morrison's key argument about the importance of empirical data: unless such work is undertaken, communications studies risks the charge of cultural irrelevance. "The Search for an Understanding" is the second volume of Professor Morrison's trilogy (Volume 1 - "The Search for Method: Focus Groups and the Development of Mass Communication "Research was published in 1998) provides a detailed and fully documented account of qualitative 'focus group research' in action and as such is an essential volume for students, teachers, researchers and policy makers who are interested in the complexities of studying, undertaking or commissioning audience research.

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