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Selling to India s Consumer Market (Hardback)

Douglas Bullis

Edité par ABC-CLIO, United States, 1997
ISBN 10: 1567201059 / ISBN 13: 9781567201055
Neuf(s) / Hardback / Quantité : 1
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Titre : Selling to India s Consumer Market (Hardback...

Éditeur : ABC-CLIO, United States

Date d'édition : 1997

Reliure : Hardback

Etat du livre : New

Edition : New..

Description :

Language: English . Brand New Book. Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don t know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them-and not always is this mere capital. Bullis describes the rise of India s middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that. N° de réf. du libraire AAU9781567201055

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Synopsis : Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them--and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.

Critique: .,."useful techniques that should help the western businessman who is unfamiliar with India and its customs and traditions to maintian good relations with hi Indian business partners and employees and to understand the rules and regulations of investing in India....a wealth of information for the prospective investor in India."-Journal of Third World Studies

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