Selling to India s Consumer Market (Hardback)
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Language: English . Brand New Book. Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don t know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them-and not always is this mere capital. Bullis describes the rise of India s middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that. N° de réf. du libraire AAU9781567201055
A propos du livre :
Critique: .,."useful techniques that should help the western businessman who is unfamiliar with India and its customs and traditions to maintian good relations with hi Indian business partners and employees and to understand the rules and regulations of investing in India....a wealth of information for the prospective investor in India."-Journal of Third World Studies
Titre : Selling to India s Consumer Market (Hardback...
Éditeur : ABC-CLIO, United States
Date d'édition : 1997
Reliure : Hardback
Etat du livre : New
Edition : New..
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Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.
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