Language: English . Brand New Book. Marketing is crucial in any industry: for service based organisations it s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries. N° de réf. du libraire
Synopsis : Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
A well written and accessible text, rigorously underpinned with theory and copious references. I particularly liked the emphasis on small scale businesses.' - Adrian Palmer, Professor of Marketing, School of Business and Economics, University of Wales Swansea, UK.
'This book should be read by all academics, students and practitioners interested in service marketing. It is rich in models, theories and cases and offers an insight into the operations of many different service industries.' - Prof Okoso-Amaa, Dar es Salaam Business School, Mzumbe University, Tanzania.
'Services Marketing 3rd Edition is packed full of interesting, up-to-date case studies from all over the world. It is written in a refreshing style that peppers theory with practical scenarios. It is a tremendous read as the examples bring the book to life.' - Alexandra J. Kenyon, Chartered Marketer, Centre for Hospitality and Retailing, Leeds Metropolitan University, UK.
'The authors have clearly developed and updated sections to provide a better understanding of how services today conduct their business. Both the 'Postcards from Practice' and the 'It's in the News' articles are excellent new additions.' - David Ratcliffe, Senior Lecturer in Marketing, Northampton Business School, UK.
'Services Marketing 3rd edition is relevant, topical and student friendly. With its in-depth case studies, and novel features: ' It's in the News' and 'Postcards from Practice', it should prove a popular text for lecturers and students'. - Isabelle Szmigin, Professor of Marketing, Birmingham Business School, The University of Birmingham, UK.
'An excellent combination of real world case studies and service marketing theory. Good for practitioners and students alike.' - Simon Kelly, Senior Lecturer in Marketing, Sheffield Hallam University, UK.
Titre : Services Marketing: Text and Cases (...
Éditeur : Palgrave MacMillan
Date d'édition : 2009
Reliure : Paperback
Etat du livre : New
Edition : 3rd Revised edition.
Description du livre Palgrave Macmillan, 2008. Paperback. État : Used; Good. N° de réf. du libraire 1556251
Description du livre Palgrave. PAPERBACK. État : Fine. 0230520936 Your book ships within 24 hours of ordering. N° de réf. du libraire SKU0022865
Description du livre Palgrave Macmillan, 2008. Paperback. État : Very Good. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. N° de réf. du libraire mon0000442240
Description du livre Paperback. État : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du libraire GOR004068914
Description du livre Palgrave Macmillan, 2008. Paperback. État : Good. Sent within 24 hours. Expedited UK delivery available. Third edition. N° de réf. du libraire BBI2176396
Description du livre Palgrave. PAPERBACK. État : Very Good. 0230520936 Crisp, clean, unread paperback with light shelfwear to the covers and a publisher's mark to one edge - Nice!. N° de réf. du libraire Z0230520936Z2
Description du livre Palgrave, 2008. PAPERBACK. État : Good. 0230520936 Former library book, with usual stamps and markings. Minor wear to cover, otherwise in very good used condition, with clean unmarked and uncreased pages, spine intact, bindings firm. N° de réf. du libraire 160610LAU-000052
Description du livre État : Good. Services Marketing: Text and Cases. N° de réf. du libraire Grb0847512
Description du livre Paperback. État : New. Softcover Book, Condition: New. 3rd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. N° de réf. du libraire 389460
Description du livre Paperback. État : New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. N° de réf. du libraire 13139