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Strategies for Generating e-Business Returns on Investment (Hardback)

Namchul Shin

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ISBN 10: 1591404177 / ISBN 13: 9781591404170
Edité par IGI Global, United States, 2004
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value. N° de réf. du libraire AAN9781591404170

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Détails bibliographiques

Titre : Strategies for Generating e-Business Returns...

Éditeur : IGI Global, United States

Date d'édition : 2004

Reliure : Hardback

Etat du livre :New

Edition : New..

A propos de ce titre

Synopsis :

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

About the Author:

Namchul Shin is Associate Professor of Information Systems at Pace University. He received his Ph.D. in MIS from the University of California at Irvine, M.B.A. from the University of Toledo, and B.A. from Seoul National University. His current research in

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