Technology as Experience (Paperback) - Common

By (author) John J. McCarthy, By (author) Peter Wright

Edité par MIT Press
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B00FGVTGWQ Used good or better, we ship best copy available! May have signs of use, may be ex library copy. Book Only. Expedited shipping is 2-6 business days after shipment, standard is 4-14 business days after shipment. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy. N° de réf. du libraire

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Titre : Technology as Experience (Paperback) - ...
Éditeur : MIT Press
Etat du livre : Good

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Travis Wright, Chris J. Snook
Edité par John Wiley Sons Inc, United States (2017)
ISBN 10 : 1119291704 ISBN 13 : 9781119291701
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Description du livre John Wiley Sons Inc, United States, 2017. Paperback. État : New. 235 x 166 mm. Language: English . Brand New Book. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn t necessarily mean knowing what comes next. This book shows you how to compete in today s market, with real-world frameworks for implementation. * Optimize competitive advantage and customer experience * Map strategy back to business objectives * Engage customers with a pragmatic, proven marketing system * Reorganize sales and marketing to fill talent and knowledge gaps Today s customer is savvy, with more options than ever before. It s critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. N° de réf. du libraire AAZ9781119291701

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2.

Travis Wright, Chris J. Snook
Edité par John Wiley Sons Inc, United States (2017)
ISBN 10 : 1119291704 ISBN 13 : 9781119291701
Neuf(s) Paperback Quantité : 1
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
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Description du livre John Wiley Sons Inc, United States, 2017. Paperback. État : New. 235 x 166 mm. Language: English . Brand New Book. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn t necessarily mean knowing what comes next. This book shows you how to compete in today s market, with real-world frameworks for implementation. * Optimize competitive advantage and customer experience * Map strategy back to business objectives * Engage customers with a pragmatic, proven marketing system * Reorganize sales and marketing to fill talent and knowledge gaps Today s customer is savvy, with more options than ever before. It s critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. N° de réf. du libraire AAZ9781119291701

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