Technology Ventures: from Idea to Enterprise (Paperback)

Thomas H. Byers, Richard C. Dorf, Andrew Nelson

Edité par McGraw-Hill Education - Europe, 2014
ISBN 10: 1259252752 / ISBN 13: 9781259252754
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Language: English Brand New Book. For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on technology, including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. The extensive features in this edition include: expanded coverage of customer engagement, the customer development process and the latest insights on business model design; special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech; enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales; and extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders. N° de réf. du libraire

A propos du livre :

Synopsis : For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.

The extensive features in this edition include:

  • Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
  • Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
  • Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales.
  • Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Détails bibliographiques

Titre : Technology Ventures: from Idea to Enterprise...
Éditeur : McGraw-Hill Education - Europe
Date d'édition : 2014
Reliure : Paperback
Etat du livre : New
Edition : 4th International edition.

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Byers, Thomas H.
Edité par McGraw-Hill Education
ISBN 10 : 1259252752 ISBN 13 : 9781259252754
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Description du livre McGraw-Hill, 2014. État : Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![3422sMGTechnVentuIE]. N° de réf. du libraire 978125925275488

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