Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums (Hardback)

Joseph A Cazier

Edité par Cambria Press, 2005
ISBN 10: 1934043028 / ISBN 13: 9781934043028
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Language: English Brand New Book. The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. N° de réf. du libraire

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Synopsis : The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online.

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Titre : Value Congruence and Trust Online: Their ...
Éditeur : Cambria Press
Date d'édition : 2005
Reliure : Hardback
Etat du livre : New
Edition : New..

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Cazier, Joseph A.
Edité par Cambria Press
ISBN 10 : 1934043028 ISBN 13 : 9781934043028
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Description du livre Cambria Press. Hardcover. État : New. 1934043028 New * This will ship via USPS *. N° de réf. du libraire 9781934043028-IN1004-01-NEW-2

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Cazier, Joseph A.
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Joseph A Cazier
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Description du livre Cambria Press, 2005. Hardcover. État : New. illustrated edition. N° de réf. du libraire DADAX1934043028

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Joseph A Cazier
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Description du livre Cambria Press, 2005. HRD. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9781934043028

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Joseph A Cazier
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Description du livre Cambria Press. Hardback. État : new. BRAND NEW, Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums, Joseph A Cazier. N° de réf. du libraire B9781934043028

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Joseph A Cazier
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Description du livre Cambria Press, United States, 2005. Hardback. État : New. 231 x 150 mm. Language: English . Brand New Book. The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. N° de réf. du libraire AAZ9781934043028

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Joseph A Cazier
Edité par Cambria Press, United States (2005)
ISBN 10 : 1934043028 ISBN 13 : 9781934043028
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Description du livre Cambria Press, United States, 2005. Hardback. État : New. 231 x 150 mm. Language: English . Brand New Book. The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. N° de réf. du libraire AAZ9781934043028

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Cazier, Joseph A
Edité par Cambria Press (2005)
ISBN 10 : 1934043028 ISBN 13 : 9781934043028
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Description du livre Cambria Press, 2005. État : New. 2005. 0th Edition. Hardcover. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 236 x 159 x 19. Weight in Grams: 470. . . . . . . N° de réf. du libraire V9781934043028

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Joseph A Cazier
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