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Proposé par
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The Republic of Tea : Letters to a Young Entrepreneur
Mel; Rosenzweig Bill; Ziegler Patricia Ziegler
1992
'Hey, Whipple, Squeeze This': A Guide to Creating Great Ads (Adweek Magazine Series)
Luke Sullivan
1998
Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
Thomas H. Davenport
2005
Wal-Mart: The Face of Twenty-First-Century Capitalism
2006
Karma Cola
Gita Mehta
1991
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop...
David R. Bell
2014
Bang!: Getting Your Message Heard in a Noisy World
Linda Kaplan Thaler,Robin Koval
2003
In Your Face: How American Marketing Excess Fuels Anti-Americanism
Johny Johansson
2004
Wordcraft: The Art of Turning Little Words into Big Business
Alex Frankel
2004
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Oded Shenkar
2010
Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance
Susan Ershler,John Waechter
2014
Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies
Alex Frankel
2008
The One to One Future
Don Peppers,Martha Rogers
1993
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