4to. 11 x 11.5 in. [Approx. 250 leaves (nearly all unnumbered).], printed typescript, w/ CBS Network Press Information letterhead colour logos in upper corners by section, thick red section dividers w/ tall thumb tabs, 100's of photo illustrations. Photo-illustrated CBS 3-ring binder, wraparound photo cover art showing press release emerging from typewriter (minor curving to fore-edges, minor shelfwear), still VG bright copy, w/ presentation inscription from James T. Aubrey, signature & MS note on business card attached to first leaf, w/ unused ruled note pad, CBS Network logos front cover (soiling to bottom fore-edge). First edition, presentation copy, of this exceedingly scarce original CBS Television Press kit issued at the height of Pres. James Aubrey's success at CBS when the network under his leadership dominated broadcast television leading the other two networks by over 9 points in the ratings, and whose successful programs included Rin Tin Tin, The Beverly Hillbillies, The Andy Griffith Show, Gunsmoke, The Lucy Show, Perry Mason, My Favorite Martian, Rawhide, the Ed Sullivan Show, and The Twilight Show. Aubrey's fast-paced decision making and relentless workaholic tendencies transformed the network, and his unwritten code according to Oulahan & Lambert in Life Magazine in 1965 was "feed the public little more than rural comedies, fast-moving detective dramas, and later, sexy dolls. No old people; the emphasis was on youth. No domestic servants. . . no serious problems to cope with. Every script had to be full of action." The autonomous CBS Television News division launched a half-hour nightly news broadcast Sept. 2, 1963 with Walter Cronkite, much to Aubrey's disgruntlement as he had no control over Fred Friendly's fiefdom at CBS. In addition, the Kennedy era did help to usher in The Defenders with E.G. Marshall and Robert Reed as socially conscious attorneys, and George C. Scott's East Side/West Side, starring as a New York City social worker, and cancelled after only one season despite receiving 8 Emmy nominations. Aubrey would go to any lengths for stars, such as moving Jackie Gleason's show from New York to Miami Beach for the 1963-1964 season by leaning on CBS to buy Gleason's $ 350,000 home in Peekskill, NY which took years to sell. That decision would later cost him as Aubrey's attending of Gleason's raucous and salacious 49th birthday party in Miami Beach, visited by police, involving some serious impropriety on Aubrey's part with unnamed young women resulted in his summary firing Feb. 27, 1965.

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D�tails bibliographiques

Titre

CBS Television Network press information guide to 1963-64 programs. . . "the stars address is CBS."

�diteur

CBS Television Network, Capitol Broadcasting Co., August, 1963]., [New York:

Date de parution

1963

Reliure

Couverture souple

�dition

Edition originale

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Sign� par l'auteur

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Television

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