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The genuine book 21 century higher vocational planning materials Finance of Basic Course Series: market(Chinese Edition)


ISBN 10: 7300156126 / ISBN 13: 9787300156125
Neuf(s) Etat : New Couverture souple
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-26 Pages: 231 Publisher: China Renmin University Press Welcome Our service and quality to your satisfaction. please tell your friends around. thank you for your support and look forward to your service QQ: 11408523441 We sold books are not tax price. For invoices extra to eight percent of the total amount of the tax point. Please note in advance. After payment. within 48 hours of delivery to you. Do not frequent reminders. if not the recipient. please be careful next single. OUR default distribution for Shentong through EMS. For other courier please follow customer instructions. The restaurant does not the post office to hang brush. please understand. Using line payment. must be in time for the payment to contact us. Stock quantity is not allowed. Specific contact customer service. 6. Restaurant on Saturday and Sunday. holidays. only orders not shipped. The specific matters Contact Customer Service. . Basic information Title: 21st century vocational planning textbook Finance of Basic Course Series: Marketing learn List Price: 34.80 yuan Price: 27.84 yuan to 6.96 yuan discount savings for you: 80% off: Press: China People's University Press Society Publication Date: June 26. 2012 ISBN: 9.787.300.156.125 words: Page: 231 Edition: 1st Edition Binding: Paperback: Weight: 422 g Editor's Choice in the 21st century basic course of higher vocational planning materials Finance class professional series : Marketing in accordance with the international marketing common curriculum framework to design course content. According to the latest advances in marketing theory and practice. a brief introduction to the forefront of some of the marketing theory and marketing practice. Learning through the 21st century. higher vocational planning materials Finance class professional basic course series: marketing science . Finance and Economics students a comprehensive understanding of marketing knowledge. engaged in the marketing and other business management for the future ready to do a good job. The executive summary 21st century financial major foundation of higher vocational planning materials lesson series: marketing study in accordance with international marketing common curriculum framework to design the course content. Mainly include Introduction to consumer demand analysis. target market selection and market positioning. product strategy. pricing strategy. channel strategy. promotional strategy. And then. according to the latest advances in marketing theory and practice. brief introduction to the forefront of some of the marketing theory and marketing practice. Directory first unit went into the development process of marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science Section 3 marketing environment analysis section II of the second chapter of the marketing industry first marketing organization marketing positions second unit customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Chapter customers to lock the first section of market segmentation section II target market selection section III. the third unit of market positioning marketing strategy first section II of the chapters Product Strategy Section 1 overall product life cycle section III of the sixth chapter of the product portfolio strategy the fourth quarter brand strategy section V. packaging strategy pricing strategy first cost pricing section III. Section II competition pricing needs pricing in section IV of Chapter VII of the pricing techniques. channel strategy. the first section of marketing channels Section II related to the concept of marketing channel structure of the third quarter marketing channels the fourth quarter marketing channel management section V of providers Chapter VIII the promotion strategy Section 1 ad S. N° de réf. du libraire FT051587

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Titre : The genuine book 21 century higher ...

Reliure : paperback

Etat du livre : New

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Synopsis :

This book designs its course content in accordance with the international universal curriculum framework of Marketing, and its main contents include introduction, consumer demand analysis, target market selection, market positioning, product strategy, pricing strategy, channel strategy, and promotional strategy. Furthermore, based on the latest developments in marketing theory and practice, the book gives a brief introduction to forefront marketing theories and latest marketing practices.

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