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The genuine national secondary vocational and technical schools marketing professional textbook: marketing (3) 97(Chinese Edition)


ISBN 10: 750459783X / ISBN 13: 9787504597830
Neuf(s) Etat : New Couverture souple
Vendeur liu xing (JiangSu, JS, Chine)

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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-01 Pages: 150 Publisher: China Labor and Social Security Publishing House title: secondary vocational and technical school marketing professional textbook: Marketing (3rd Edition) Price: 17.00 yuan: Ling Press: China Labor and Social Security Publishing House Publication Date: June 1. 2012 ISBN: 9787504597830 Words: Pages: 150 Edition: 3 Binding: Paperback: Weight: 240 g Editor's Summary marketing (3rd edition secondary vocational and technical schools marketing professional textbook). according to the professional capacity of the Ministry of Human Resources and Social Security issued by the Building Division marketing professional teaching plan and syllabus prepared. Marketing (3rd edition secondary vocational and technical school marketing professional textbook) The system is built around the demand for marketing jobs. according to the marketing workflow. which specifically includes: understanding of marketing. market research and analysis. marketing strategy development . the use of marketing strategies and marketing management. The textbook writing ideas based on the characteristics of vocational students' cognitive determine typical case subject to lead. close to the student life interspersed with the knowledge to explain the process to guide students thinking and discussion on the case. the knowledge to explain; instance; every The subject design thinking and practice from easy to difficult topics. in order to consolidate and flexible use of the knowledge. The textbook by the Wang Ling editor. Du Cuiru. Hu Wing Suet participated in the preparation of and Fang Fang the trial. Directory of introduction Digest preambleFour Satisfaction guaranteed,or money back. N° de réf. du libraire FU006907

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Titre : The genuine national secondary vocational ...

Reliure : paperback

Etat du livre : New

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Synopsis :

Compiled according to the teaching plan and teaching outline of marketing majors issued by the Professional Capacity Building Division of the Ministry of Human Resources and Social Security of the Peoples Republic of China, this book is structured according to marketing position demand and marketing work procedure covering cognition of marketing, market survey and analysis, drawing up of marketing strategy, marketing strategy application and marketing management. According to the cognitive features of the secondary vocational and technical college students, it explains the relevant knowledge through guiding students to think and discuss about typical cases interwoven with cases that are close to students life, and each class is designed with questions and exercise after the text from easy to difficult to consolidate students knowledge and help them apply the knowledge they have learned flexibly.

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