Cradle to Cradle

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9780099535478: Cradle to Cradle
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Reduce, reuse, and recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model.Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Revue de presse :

"The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me." (Stephen Bayley)

"Already embraced by far-thinking manufacturers and governments." (Food Ethics Magazine)

"It's one of the most thought-provoking books I've ever read" (Ellen Macarthur Daily Express)

"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'" (Carl Pope, Executive Director of the Sierra Club)

"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen" (Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy")

Quatrième de couverture :

HOW CAN WE AVOID ENVIRONMENTAL DISASTER?

Nowadays, most of us recycle. But what about industry, where the real damage is done? Its limited, if well-intentioned, approach, maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place. What the planet needs is a major rethink; a new approach which directly combats the problem rather than slowly perpetuating it. And it needs it right now.

An exciting, simple groundbreaking new vision, Cradle to Cradle offers this approach. With clear, accessible - even humorous - arguments, celebrated chemist Michael Braungart and inspirational architect William McDonogh challenge the notion that human industry must damage the world. Instead, they look to nature and find a production system which mimics nature's model to our commercial and environmental advantage, a system in which waste equals food. This book's theories will shape our future, and this updated edition is essential reading: a bold, practical and overwhelmingly positive manifesto for our planet's prosperous future.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Autres éditions populaires du même titre

9780865475878: Cradle to Cradle: Remaking the Way We Make Things

Edition présentée

ISBN 10 : 0865475873 ISBN 13 : 9780865475878
Editeur : Rodale Press, 2003
Couverture souple

9780224087865: Cradle to Cradle

Jonath..., 2008
Couverture rigide

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Michael Braungart, William McDonough
Edité par Vintage Publishing, United Kingdom (2010)
ISBN 10 : 0099535475 ISBN 13 : 9780099535478
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Book Depository hard to find
(London, Royaume-Uni)
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Description du livre Vintage Publishing, United Kingdom, 2010. Paperback. Etat : New. Language: English. Brand new Book. Recycling is good, isn't it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things. N° de réf. du vendeur BTA9780099535478

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Michael Braungart, William McDonough
Edité par Vintage Publishing, United Kingdom (2010)
ISBN 10 : 0099535475 ISBN 13 : 9780099535478
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Description du livre Vintage Publishing, United Kingdom, 2010. Paperback. Etat : New. Language: English. Brand new Book. Recycling is good, isn't it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things. N° de réf. du vendeur AAZ9780099535478

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William McDonough, Michael Braungart
Edité par Random House 2009-01-29, London (2009)
ISBN 10 : 0099535475 ISBN 13 : 9780099535478
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Description du livre Random House 2009-01-29, London, 2009. paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9780099535478

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Braungart Michael McDonough William
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Michael Braungart, William McDonough
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Description du livre Vintage, 2009. Paperback. Etat : New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. N° de réf. du vendeur mon0000193096

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William McDonough; Michael Braungart
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William McDonough
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William McDonough
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Description du livre Vintage Books USA, 2009. Etat : New. 2009. 0th Edition. Paperback. Guided by the principle waste equals food, this book explains how products can be designed from the outset so that, after their useful lives, they provide nourishment for something fresh - continually circulating as pure and viable materials within a 'cradle to cradle' model. It makes a viable case for putting eco-effectiveness into practice. Num Pages: 208 pages. BIC Classification: RNA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 130 x 15. Weight in Grams: 150. . . . . . N° de réf. du vendeur V9780099535478

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Michael Braungart, William McDonough
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Description du livre Vintage 2009-01-29, 2009. Paperback. Etat : New. N° de réf. du vendeur 6666-GRD-9780099535478

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