Tourism, Enhanced Media Edition: Principles and Practice

Cooper, Prof Chris; Fletcher, Prof John; Fyall, Alan; Gilbert, Mr David; Wanhill, Prof Stephen

Couverture souple

ISBN 10 : 0273714716 ISBN 13 : 9780273714712

Editeur : Financial Times/ Prentice Hall, 2007

Quatrième de couverture :

Tourism – Principles and Practice

Third Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

• Interactive e-book full of animated exercises
• Extra Financial Times articles on the latest developments in Tourism
• Quick tests throughout each chapter to enhance and test your knowledge
• Video cases support the book, with material on top companies such as Marriott Hotels, Air France and the Easy group.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

1. Visit the Tourism – Principles and Practice companion website at www.pearsoned.co.uk/cooper
2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-book

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- Watch video cases on top global tourism brands, showing how the theory of the subject are put into practice.

- And much more!

 

Présentation de l'éditeur :

Tourism is a fast and furious industry and there is no better textbook to introduce students to its fundamental principles.

It uses a framework to integrate theory and practice, and colours it with global and diverse examples. These features come together to give students insights into the impact and influence of tourism on its environment and vice versa.

This new enhanced media edition helps students make the most of their learning by delivering a range of supporting material. Accessed via a website, new features include and interactive e-book full of animated exercises, FT articles on the latest developments in tourism, video cases featuring companies such as Marriott, Air France and the Easy Group. There are also useful revision aids such as Flashcards and self-assessment questions so students can identify the weak spots in their knowledge.

This is in addition to quick test questions throughout each chapter and supporting lecturer material including an Instructor’s Manual and PowerPoint slides.

This enhanced media edition really does give students the best way to master their subject.