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Egan, Relationship Marketing 4e Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.
Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.
New to this edition:
· Broadened scope to include more on the management of relationships in different contexts e.g. B2B, CRM
A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites.
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.
About the author
John Egan is Director of Marketing & Communications and Marketing Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce, a member of the Chartered Institute of Marketing (CIM), on the Educator’s Council of the Institute of Direct Marketing and Executive member of the Academy of Marketing.
John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
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Description du livre Etat : New. N° de réf. du vendeur 11899688-n
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Description du livre Etat : New. 2011. 4th Revised edition. Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654. . . . . . N° de réf. du vendeur V9780273737780
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Description du livre Paperback. Etat : Brand New. 4th edition. 328 pages. 9.61x7.40x0.79 inches. In Stock. N° de réf. du vendeur zk0273737783
Description du livre Etat : New. InhaltsverzeichnisPart I - RelationshipsChapter 1 - 100 Years of MarketingChapter 2 -Relationships in Marketing Chapter 3 - Relationships Chapter 4 - Relationship economicsChapter 5- S. N° de réf. du vendeur 594491224
Description du livre Etat : New. 2011. 4th Revised edition. Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780273737780
Description du livre Etat : New. First Edition. First Edition thus. Relationship Marketing Exploring Relatio by John Egan. ISBN:9780273737780. Collectible item in excellent condition. N° de réf. du vendeur 0273737780