The American Department Store Transformed 1920–1960 - Couverture rigide

Longstreth, Richard

Couverture rigide

ISBN 10 : 0300149387 ISBN 13 : 9780300149388

Editeur : Yale University Press, 2010

Synopsis

The American Department Store Transformed, 1920-1960 Presents an innovative history of a celebrated building type that focuses on many of the nation's greatest retail companies - Marshall Fields, Lord and Taylor, Gimbel's, Wanamaker's, and Bullock's, among others - and the role they played in defining America's cities.

A propos du livre

Présentation de l'éditeur :

After attaining classic stature with palaces erected in the early twentieth century, the American department store continued to evolve in ways that were influenced by changes in business practices, shopping patterns, design approaches, and urban structure. This masterful and innovative history of a celebrated building type focuses on many of the nation's greatest retail companies - Marshall Fields, Lord and Taylor, Gimbel's, Wanamaker's, and Bullock's, among others - and the role they played in defining America's cities. Author Richard Longstreth traces the development and evolution of department stores from local, urban institutions to suburban entities in the nation's sixty largest cities, showing how the stores underwent changes to adapt to dramatic economic and urban developments, including the decentralization from metropolitan areas, increased popularity of the automobile, and challenges from retail competitors on a national level. Extensively illustrated, this fascinating book offers a fundamental understanding of the transformation of main streets nationwide.

Biographie de l'auteur :

Richard Longstreth is professor of American civilization and director of the graduate programme in historic preservation at George Washington University in Washington, D.C..

À propos de cette édition

• Éditeur: Yale University Press
• Date d'édition: 2010
• ISBN 10: 0300149387
• ISBN 13: 9780300149388
• Reliure: Relié
• Nombre de pages: 384