Fundraising Fundamentals - Couverture rigide

James M. Greenfield

Couverture rigide

ISBN 10 : 0471209872 ISBN 13 : 9780471209874

Editeur : Parlux, 2005

Synopsis

Fundraising Fundamentals Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.

A propos du livre

Quatrième de couverture :

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield’s literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real–life models that can be applied to their respective organizations."
Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up–to–date Second Edition features key material on:

• How to find likely first–time donors
• Membership organizations and donor clubs
• Methods of donor renewal, upgrading, and reward
• Recruiting and training volunteer solicitors
• Multimedia and Internet soliciting techniques

Biographie de l'auteur :

JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.

À propos de cette édition

• Éditeur: Parlux
• Date d'édition: 2005
• ISBN 10: 0471209872
• ISBN 13: 9780471209874
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 578