L'édition de cet ISBN n'est malheureusement plus disponible.Afficher les exemplaires de cette édition ISBN
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success.Revue de presse :
"Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed." --(Damian Ryan, author of Understanding Digital Marketing, Understanding Social Media and The Best Digital Marketing Campaigns in the world)
"An excellent all-in-one primer for today's digital entrepreneur." --(Jonathan Gabay, Brand Psychologist)
Description du livre Kogan Page, 2016. Paperback. Etat : BRAND NEW. N° de réf. du vendeur 074947470X_abe_bn
Description du livre Kogan Page, 2016. Etat : New. book. N° de réf. du vendeur M074947470X