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Afficher les exemplaires de cette édition ISBNMembership Essentials is the American Society of Association Executives′ flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book′s initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively.
This book reflects the experience and expertise of thought leaders from a range of associations small, large, local, regional, national, and global and represents the ASAE′s fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions.
The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you′re preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.
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Description du livre Etat : As New. Used book that is in almost brand-new condition. N° de réf. du vendeur 45132971-75
Description du livre Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 10957481-6
Description du livre Etat : Very Good. Very Good condition. Paperback edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur G07A-02094
Description du livre Perfect Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_247161803
Description du livre perfect. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. N° de réf. du vendeur S_384097820
Description du livre Perfect Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G0880342935I3N00