Selling Today: Partnering to Create Value, Global Edition. - Couverture souple

Manning, Gerald; Ahearne, Michael; Reece, Barry

Couverture souple

ISBN 10 : 1292060174 ISBN 13 : 9781292060170

Editeur : Pearson Education Limited, 2014

A propos du livre

Présentation de l'éditeur :

For courses in Sales and Personal Selling.

 

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

For courses in Sales and Personal Selling.

 

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

 

 

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

 

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3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292060422)

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Go to www.MyMarketingLab.com to buy access to this interactive study programme.

 

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À propos de cette édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2014
• ISBN 10: 1292060174
• ISBN 13: 9781292060170
• Reliure: Broché
• Nombre de pages: 552