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From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.
Fundamentals of Strategy, 4th edition
· Delivers the essential concepts and techniques of strategy in a new 8-chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
· Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change.
· Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
· Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
· New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
· Links to online support material.
This book is particularly suited for those engaged in short undergraduate, MBA and executive courses or engaging with strategy for the first time.
From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy.
Fundamentals of Strategy, 4th edition
· Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.
· Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change
· Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.
· Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.
· New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.
· Links to online support material.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Description du livre Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think1292209062
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Description du livre Paperback. Etat : new. Paperback. From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. This book is particularly suited for those engaged in short undergraduate, MBA and executive courses or engaging with strategy for the first time. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781292209067