Company of One: Why Staying Small Is the Next Big Thing for Business

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9781328972354: Company of One: Why Staying Small Is the Next Big Thing for Business
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"Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches." —CAL NEWPORT, bestselling author of DEEP WORK   “You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you—instead of the other way around—you need this book.”  —CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP    “The default equation of more = better in business isn’t working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life.” —COURTNEY CARVER, bestselling author of SOULFUL SIMPLICITY    "Paul Jarvis beautifully illustrates that “Small is the new big.” It's true. It's not about how many employees you have (or how many customers you serve). It is about “who” you are working with. This is a revolutionary idea for our times:  build your business based on your values. There's nothing small about that. This book is a treasure." —MITCH JOEL, founder, Six Pixels Group, and author of SIX PIXELS OF SEPARATION and CTRL ALT Delete.   “Ever since starting MailChimp 18 years ago, I’ve always been told that my way was wrong. My way has never been to “be big.” My way was always to “be useful.” My company has become a global brand with millions of customers, over $525 million in annual revenue, and almost 1000 employees united by a single mission to empower companies of one. Go figure. There's not one, right way. Only your way. Paul’s book can help you find your way.” —BEN CHESTNUT, CEO and founder of MailChimp   Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms. This book is great for freelancers, side-hustlers, and small business owners who are looking to bring autonomy, self-reliance, and creativity to their work without becoming total workaholics.  —KATHLEEN SHANNON and EMILY THOMPSON, authors/hosts of Being Boss

"Paul Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches." -Cal Newport, bestselling author of DEEP WORK "You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you—instead of the other way around—you need this book." -Chris Guillebeau, bestselling author of SIDE HUSTLE and THE $100 STARTUP    "The default equation of 'more equals better' in business isn’t working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step-by-step actions that will change the way you do business, and the way you do life." -Courtney Carver, bestselling author of SOULFUL SIMPLICITY 

Présentation de l'éditeur :

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.   In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

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