Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9781543761078

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Algerian Islamic Banks: The Role of Relationships Marketing Tactics and Customer Loyalty

Medjedel, Elkhansa, Hamid, Abu Bakar A., Yaakub, Noor Inayah

Edit� par Partridge Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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Russell Books
(Victoria, BC, Canada)

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Description du livre Paperback. Etat : New. Special order direct from the distributor. N� de r�f. du vendeur ING9781543761078

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Algerian Islamic Banks: The Role of Relationships Marketing Tactics and Customer Loyalty

Elkhansa Medjedel

Edit� par Partridge Publishing Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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THE SAINT BOOKSTORE
(Southport, Royaume-Uni)

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Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9781543761078

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Algerian Islamic Banks: The Role of Relationships Marketing Tactics and Customer Loyalty

Elkhansa Medjedel

Edit� par Partridge Publishing Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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Ria Christie Collections
(Uxbridge, Royaume-Uni)

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Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N� de r�f. du vendeur ria9781543761078_lsuk

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Algerian Islamic Banks: The Role of Relationships Marketing Tactics and Customer Loyalty

Medjedel, Elkhansa

Edit� par Partridge Publishing Singapore 2020-10 (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

Neuf PF Quantit� disponible : 10

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Chiron Media
(Wallingford, Royaume-Uni)

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Description du livre PF. Etat : New. N� de r�f. du vendeur 6666-IUK-9781543761078

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Algerian Islamic Banks The Role of Relationships Marketing Tactics and Customer Loyalty

Elkhansa Elkhansa

Edit� par Partridge Publishing Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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PBShop.store UK
(Fairford, GLOS, Royaume-Uni)

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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9781543761078

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Algerian Islamic Banks : The Role of Relationships Marketing Tactics and Customer Loyalty

Elkhansa Medjedel

Edit� par Partridge Publishing Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Due to the fierce competitive environment in the banking industry, several service providers implement marketing tactics to compete in order to achieve customer loyalty. Particularly, Islamic banks around the world are struggled to compete against conventional in terms of marketing activities development and gaining customer loyalty. Relationship marketing tactics such as price, service quality, communication, customization and reputation considered as the tools that marketers can use to enhance trust and commitment and subsequently customer loyalty. This study investigates the impact of relationship marketing tactics, trust and commitment on customer loyalty in Algerian Islamic banks. Data were collected through self-administered questionnaires delivered to 308 customers of two leading Islamic banks in Algeria. Data were analyzed using Structural Equation Modeling through Smart PLS. The results found that only communication and customization are related to trust, and reputation positively related to commitment. Communication and service quality significantly predicted customer loyalty. In addition, the results provided a substantial support that trust and commitment acts partially as the mediators on the relationship between relationship marketing tactics and customer loyalty. Findings also have contributed to new knowledge of evaluating a model of relationship marketing tactics with the role of trust and commitment on loyalty. Finally, it would be useful to examine more variables; future research can include different tactics such as reciprocity, tangible rewards, direct contact, value proposition, and customer satisfaction as well. N� de r�f. du vendeur 9781543761078

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Algerian Islamic Banks

Medjedel, Elkhansa|Hamid, Abu Bakar A|Yaakub, Noor Inayah

Edit� par Partridge Publishing Singapore (2020)

ISBN 10 : 1543761070 ISBN 13 : 9781543761078

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moluna
(Greven, Allemagne)

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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnDue to the fierce competitive environment in the banking industry, several service providers implement marketing tactics to compete in order to achieve customer loyalty. Particularly, Islamic banks around the world are struggled t. N� de r�f. du vendeur 448107044

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