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Swayne, Duncan, and Ginter present methods to develop and document a plan of action through strategic planning and illustrate how, as managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, and situational analysis. They demonstrate how strategic management maps can provide the direction needed for successful implementation.
In this new edition, all chapters have been revised and contain new or updated Introductory Incidents and Perspectives. Appendix A has been revised to match the new model of strategic thinking, planning, and managing the strategic momentum. Twenty real–life case studies, including nine new cases and three updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals.
The text is supported by PowerPoint slides and an Instructors Manual. Visit www.blackwellpublishing.com/swayne for details.
"For years, this book has been the definitive text on strategic management in healthcare. This fourth edition will assure faculty offer current thinking in strategy formulation and implementation." Dr Janet E Porter, University of North Carolina at Chapel Hill
"The new 4th edition is substantively the authors′ best effort to date. Each chapter has been updated and improved, innovative materials enhance the analysis and implementation content, and the cases offer a broadly representative spectrum of strategically challenging siturations. Most significantly, the new edition refocuses the primary orientation of the text to that of strategic thinking (not just the technology of doing) and of strategic management as leadership. both essential oreientations that are missing from any works on strategic management. This transformation strengthens the integration and cohesion of the text′s content in a way that Ithink students of strategy will find helpful and compelling." Dr Barbara Arrington, St Louis University
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