Revue de presse :
My favorite part of this proposal is that the authors are putting together the entire process of merchandise planning and product development Joseph Hancock, Drexel University, US Exceptionally clear and easy to understand. . . It is modern in its approach and format and covers an enormous amount of ground Derek W. Cockle, LIM College, US Guide to Fashion Entrepreneurship: The Plan, the Product, the Process is a comprehensive and authoritative textbook designed for fashion and/or business courses...It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof.,The book is, however, extensively laden with scholarly apparatuses, with bibliographies and notes at the end of every chapter, an extensive --ARLIS, Katya Pereyaslavska, Project Manager, Accessible Texts Repository, Scholars Portal, Ontario Council of University Libraries
The book is, however, extensively laden with scholarly apparatuses, with bibliographies and notes at the end of every chapter, an extensive glossary, index, and basic and extended tables of contents. This gives the book much utility as a reference work, allowing for quick and easy navigation to relevant subject areas, and these are an enormously value-added benefit to the text. It is definitely a book that deserves a spot on the shelves of any library that has a focus on fashion, business, art, or any combination thereof. --ARLIS, Katya Pereyaslavska
Biographie de l'auteur :
Melissa G. Carr, EdD, MBA, is Assistant Professor and Apparel Merchandising Director in the Department of Apparel Design & Merchandising at Dominican University where she is largely responsible for the curriculum of merchandising classes. Her academic research focuses on exploring the viability of creating an enterprise social networking system designed to connect the key constituents of the higher education community (fashion management, design and arts management students and instructors), local businesses, cultural organizations, and public sector organizations within the creative industries of Chicago. Carr started her professional career in the retail environment, working in management at Nordstrom in the women's shoe department and then as a Senior Buyer/Business Unit Manager for a catalog Internet company in Chicago She stays active in the field by working apparel shows and consulting. She is a member of National Associations of Retail Buyers (NARB), International Textile & Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), Illinois Association of Family and Consumer Sciences (IAFCS), American Collegiate Retailing Association (ACRA), Fashion Group International, Chicago (FGI), and The Fashion Group Foundation (FGF).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.