The Long Tail - Couverture souple

Anderson, Chris

Couverture souple

ISBN 10 : 190521121X ISBN 13 : 9781905211210

Editeur : Random House Books, 2006

Synopsis

Unusual book

A propos du livre

Présentation de l'éditeur :

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened? In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellers; it is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. The Long Tail is really about the economics of abundance what happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone. New efficiencies in distribution, manufacturing and marketing are essentially resetting the definition of what s commercially viable across the board. If the 20th-century was about hits, the 21st will be equally about misses.

Présentation de l'éditeur :

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks

À propos de cette édition

• Éditeur: Random House Books
• Date d'édition: 2006
• ISBN 10: 190521121X
• ISBN 13: 9781905211210
• Reliure: Broché
• Nombre de pages: 256