Articles liés à Brand Tracking Through Social Media
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- ÉditeurGrin Verlag
- Date d'édition2011
- ISBN 10 3656084882
- ISBN 13 9783656084884
- ReliureLivre broché
- Nombre de pages36
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Brand Tracking Through Social Media
Edité par
GRIN Verlag Dez 2011
(2011)
ISBN 10 : 3656084882
ISBN 13 : 9783656084884
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Study from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, Bangalore University / Central College (Dayanada Sagar College of Engineering), language: English, abstract: In this study the effectiveness of brand tracking through social media was studied. This study is of much significance to the brand managers for future application of social media channels.Social media is centered on communities where users share their opinion and gain others perspective unlike traditional media where the company sends unidirectional messages to the audience. Social media requires the consent of the user and is more acceptable as compared to traditional media which infiltrates the personal space of a person. Social media is basically shared media where brands can simulate discussions at regular intervals but the final result of the discussion can have either positive or negative impact on the brands.Social media scores in targeting the message to the right audience. It enables marketers to focus on their target segment instead of broadcasting the message to mass audience. The media lays emphasis on engagement with the customer and builds a relationship which is long lasting. 36 pp. Englisch. N° de réf. du vendeur 9783656084884
Acheter neuf
EUR 18,95
Autre devise
Image fournie par le vendeur
Brand Tracking Through Social Media
Edité par
GRIN Verlag
(2011)
ISBN 10 : 3656084882
ISBN 13 : 9783656084884
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Study from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, Bangalore University / Central College (Dayanada Sagar College of Engineering), language: English, abstract: In this study the effectiveness of brand tracking through social media was studied. This study is of much significance to the brand managers for future application of social media channels.Social media is centered on communities where users share their opinion and gain others perspective unlike traditional media where the company sends unidirectional messages to the audience. Social media requires the consent of the user and is more acceptable as compared to traditional media which infiltrates the personal space of a person. Social media is basically shared media where brands can simulate discussions at regular intervals but the final result of the discussion can have either positive or negative impact on the brands.Social media scores in targeting the message to the right audience. It enables marketers to focus on their target segment instead of broadcasting the message to mass audience. The media lays emphasis on engagement with the customer and builds a relationship which is long lasting. N° de réf. du vendeur 9783656084884
Acheter neuf
EUR 18,95
Autre devise