Zhou Wen Gen Marketing (Chinese Edition)

ISBN 13 : 9787300156125

Marketing (Chinese Edition)

 
9787300156125: Marketing (Chinese Edition)
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This book designs its course content in accordance with the international universal curriculum framework of Marketing, and its main contents include introduction, consumer demand analysis, target market selection, market positioning, product strategy, pricing strategy, channel strategy, and promotional strategy. Furthermore, based on the latest developments in marketing theory and practice, the book gives a brief introduction to forefront marketing theories and latest marketing practices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

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1.

ZHOU WEN GEN
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
Neuf paperback Quantité disponible : 1
Vendeur
liu xing
(JiangSu, JS, Chine)
Evaluation vendeur

Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-01 Pages: 231 Publisher: Basic information of the Chinese People's University Press title: 21st century higher vocational planning materials and Finance of Basic Course Series: Marketing List Price: 34.80 yuan Author: the Moon Geun Press: China Renmin University Press Publication Date :2012-06-01ISBN: 9787300156125 Words: Page: 231 Edition: 1 Format: Folio: 16 Weight: Editor's Summary 21st century higher vocational planning materials Finance class professional basic course: market marketing as a specialized body of knowledge. in the early 20th century originated in the United States. there are more than one hundred years of history. Marketing at first as part of the economics. and later gradually stripped from economics. sociology. psychology. management science and other disciplines of knowledge fusion. the formation of the separate disciplines of knowledge. After years of development. marketing theory continued to be perfect. becoming strong theoretical support guide enterprise marketing practice. Before the reform and opening up. China's market environment. lack of marketing theory. Almost all the products are in short supply. the shortage economy. not worried about sales. The same time. the highly centralized planned economy system allows businesses to the lack of production and operational autonomy. especially the right to product sales. Business concern is how to ensure that maximize production. operation and management of the center is how to organize the purchase of raw materials and the organization of production. After the reform and opening up. the market environment began to change. In the economic system. the planned economic system gradually the market economic system replaced product sales are no longer arranged by the state plan. but need to market to sell so-called do not go to the mayor to go to the market. In commodity supply and demand. the shortage of a seller's market gradually is a buyer's market oversupply replaced. Directory first unit went into the development process of marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science Section 3 marketing environment analysis section II of the second chapter of the marketing industry first marketing organization marketing positions second unit customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Chapter customers to lock the first section of market segmentation section II target market selection section III. the third unit of market positioning marketing strategy first section II of the chapters Product Strategy Section 1 overall product life cycle section III of the sixth chapter of the product portfolio strategy the fourth quarter brand strategy section V. packaging strategy pricing strategy first cost pricing section III. Section II competition pricing needs pricing in section IV of Chapter VII of the pricing techniques. channel strategy. the first section of marketing channels Section II related to the concept of marketing channel structure of the third quarter marketing channels the fourth quarter marketing channel management section V of providers Chapter VIII the promotion strategy Section 1 ad Section II of personnel marketing section III of the Public Relations section IV. section V of the sales promotion promotional mix Chapter 9 of the fourth unit of the marketing dynamic frontier theory (1) marketing strategy theory section II. Section III of the customer value theory experiential marketing theory first the four precision marketing theory Section V relationship marketing theory Chapter New Practice Section I network marketing Section II brand marketing Section III luxury marketing References Author Digest preambleFour Satisfaction guaranteed,or money back. N° de réf. du vendeur FW035398

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BEN SHE
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
Neuf paperback Quantité disponible : 1
Vendeur
liu xing
(JiangSu, JS, Chine)
Evaluation vendeur

Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-26 Pages: 231 Publisher: Basic information of the Chinese People's University Press title: 21st century higher vocational planning materials Finance of Basic Course Series: Marketing List Price: 34.80 yuan: Press : China Renmin University Press Publication Date: June 26. 2012 ISBN: 9787300156125 words: Page: 231 Edition: 1st Edition Binding: Paperback: Weight: 422 g Editor's Choice 21st century higher vocational planning materials the Finance class professional basic course series: marketing study in accordance with the international marketing common curriculum framework to design course content. According to the latest advances in marketing theory and practice. a brief introduction to the forefront of some of the marketing theory and marketing practice. Learning through the 21st century. higher vocational planning materials Finance class professional basic course series: marketing science . Finance and Economics students a comprehensive understanding of marketing knowledge. engaged in the marketing and other business management for the future ready to do a good job. The executive summary 21st century financial major foundation of higher vocational planning materials lesson series: marketing study in accordance with international marketing common curriculum framework to design the course content. Mainly include Introduction to consumer demand analysis. target market selection and market positioning. product strategy. pricing strategy. channel strategy. promotional strategy. And then. according to the latest advances in marketing theory and practice. brief introduction to the forefront of some of the marketing theory and marketing practice. Directory first unit went into the development process of marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science Section 3 marketing environment analysis section II of the second chapter of the marketing industry first marketing organization marketing positions second unit customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Chapter customers to lock the first section of market segmentation section II target market selection section III. the third unit of market positioning marketing strategy first section II of the chapters Product Strategy Section 1 overall product life cycle section III of the sixth chapter of the product portfolio strategy the fourth quarter brand strategy section V. packaging strategy pricing strategy first cost pricing section III. Section II competition pricing needs promotion strategy Section 1 of Chapter VIII of the pricing in section IV of Chapter VII of the pricing techniques. channel strategy. the first section of marketing channels concept of Section II of the marketing channel structure of the third quarter marketing channels designed the fourth quarter marketing channel management section V. retailers marketing strategy theory ad second personal selling section III of the Public Relations section IV. section V of the sales promotion promotional mix Chapter 9 of the fourth unit marketing dynamic frontier theory of Section 1 Section II Section III of customer value theory theory of experiential marketing Section III of Practice Section I Section IV precision marketing theory. Chapter X. section V of relationship marketing theory of new network marketing Section II brand marketing luxury goods marketing Reference of Zhou Wenzhong root. deputy party secretary of Zhejiang Economic and Trade Polytechnic. industry professor of economics. Graduate school of the Chinese People's University. a master's degree in economics. Has long been engaged in teaching and research work of marketing disciplines and professional. the Zhejiang marketing professional leaders. person in charge of the marketing planning of quality cours. N° de réf. du vendeur FT077971

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BEN SHE
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
Neuf paperback Quantité disponible : 1
Vendeur
liu xing
(JiangSu, JS, Chine)
Evaluation vendeur

Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-26 Pages: 231 Publisher: Basic information of the Chinese People's University Press title: 21st century higher vocational planning materials Finance of Basic Course Series: Marketing List Price: 34.80 yuan: Press : China Renmin University Press Publication Date: June 26. 2012 ISBN: 9787300156125 words: Page: 231 Edition: 1st Edition Binding: Paperback: Weight: 422 g Editor's Choice 21st century higher vocational planning materials the Finance class professional basic course series: marketing study in accordance with the international marketing common curriculum framework to design course content. According to the latest advances in marketing theory and practice. a brief introduction to the forefront of some of the marketing theory and marketing practice. Learning through the 21st century. higher vocational planning materials Finance class professional basic course series: marketing science . Finance and Economics students a comprehensive understanding of marketing knowledge. engaged in the marketing and other business management for the future ready to do a good job. The executive summary 21st century financial major foundation of higher vocational planning materials lesson series: marketing study in accordance with international marketing common curriculum framework to design the course content. Mainly include Introduction to consumer demand analysis. target market selection and market positioning. product strategy. pricing strategy. channel strategy. promotional strategy. And then. according to the latest advances in marketing theory and practice. brief introduction to the forefront of some of the marketing theory and marketing practice. Directory first unit went into the development process of marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science Section 3 marketing environment analysis section II of the second chapter of the marketing industry first marketing organization marketing positions second unit customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Chapter customers to lock the first section of market segmentation section II target market selection section III. the third unit of market positioning marketing strategy first section II of the chapters Product Strategy Section 1 overall product life cycle section III of the sixth chapter of the product portfolio strategy the fourth quarter brand strategy section V. packaging strategy pricing strategy first cost pricing section III. Section II competition pricing needs pricing in section IV of Chapter VII of the pricing techniques. channel strategy. the first section of marketing channels Section II related to the concept of marketing channel structure of the third quarter marketing channels the fourth quarter marketing channel management section V of providers Chapter VIII the promotion strategy Section 1 ad Section II of personnel marketing section III of the Public Relations section IV. section V of the sales promotion promotional mix Chapter 9 of the fourth unit of the marketing dynamic frontier theory (1) marketing strategy theory section II. Section III of the customer value theory experiential marketing theory first The four precision marketing theory Section V relationship marketing theory Chapter New Practice first Internet marketing section II. section III of the brand marketing luxury marketing Reference of introduced the Zhou Wenzhong root. deputy party secretary of Zhejiang Economic and Trade Polytechnic. industrial economy professor. Graduate school of the Chinese People's University. a master's degree in economics. Has long been engaged in teaching and research work of marketing disciplines and professional. the Zhejiang marketing professional leaders. person in charge of the marketing planning of qualit. N° de réf. du vendeur FU007206

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ZHOU WEN GEN
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
Neuf paperback Quantité disponible : 1
Vendeur
liu xing
(JiangSu, JS, Chine)
Evaluation vendeur

Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-26 Publisher: China Renmin University Press Note: If you are required qq 794153166 (sending staples bibliography). the number of books is greater than the the bookstore inventory you can promptly inform the treasurer Phone 15801427360 Contact bookstore internal transfer cargo 1-2 days in place. The OUR Books brand new genuine absolute guarantee. when you sign must seriously view the parcel. satisfaction after receipt books. not satisfied directly refusal. this can save Returns cost and time. the problems caused due to reasons of bookstores all unconditional return policy. Thank you for your visit. Assured orders to ensure that your shopping smooth look forward to your good basic information about the title: the 21st century vocational planning textbook Finance of Basic Course Series: Marketing Original Price: 34.80 yuan: Zhou Wenzhong root Press: China People's University Press Society Publication Date: June 26. 2012 ISBN: 9.787.300.156.125 words: Page: Revision: 1 Binding: Folio: 16 commodities identification: Editor's Choice 21 higher vocational planning materials Finance of Basic Course Series: Marketing school in accordance with international marketing common curriculum framework to design course content. According to the latest advances in marketing theory and practice. a brief introduction to the forefront of some of the marketing theory and marketing practice. Learning through the 21st century. higher vocational planning materials Finance class professional basic course series: marketing science . Finance and Economics students a comprehensive understanding of marketing knowledge. engaged in the marketing and other business management for the future ready to do a good job. Summary No directory first unit went into the development process Section III Marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science marketing environment analysis Chapter II section I of the marketing industry marketing organization of the second the festival marketing positions second unit of the customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Section III market positioning Chapter customer the lock first section market segmentation section II target market selection unit marketing strategy Chapter overall product strategy first section Section II product lifecycle Chapter Section III product portfolio strategy the fourth quarter brand strategy section V. packaging strategy the price strategy first cost pricing. sect competitive pricing first section II of the three demand pricing the fourth quarter related concepts of pricing techniques of Chapter VII of the channel strategy first marketing channels marketing channel structure of the third quarter marketing channel design of the fourth quarter marketing channel management Chapter VIII. Section V * supplier promotion strategy section II. Section I advertising personal selling section III of the Public Relations section IV. section V of the sales promotion promotional mix the ninth chapter of the fourth unit of the marketing dynamic frontier theory of Section 1 marketing strategy theory section II. the Section III experience of customer value theory novel Practice Section 1. Chapter X. section V of the relationship between marketing theory. marketing theory of Section IV precise marketing theory network marketing section II. section III of the brand marketing luxury marketing references of introduced the Zhou Wenzhong root. deputy party secretary of Zhejiang Economic and Trade Polytechnic . industry economics professor. Graduate school of the Chinese People's University. a master's degree in economics. Has long been engaged in teaching and research work of marketing disciplines and professional. the Zhejiang marketing professional leaders. pers. N° de réf. du vendeur FT017032

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BEN SHE
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
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liu xing
(JiangSu, JS, Chine)
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Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-06-26 Pages: 231 Publisher: China Renmin University Press Welcome Our service and quality to your satisfaction. please tell your friends around. thank you for your support and look forward to your service QQ: 11408523441 We sold books are not tax price. For invoices extra to eight percent of the total amount of the tax point. Please note in advance. After payment. within 48 hours of delivery to you. Do not frequent reminders. if not the recipient. please be careful next single. OUR default distribution for Shentong through EMS. For other courier please follow customer instructions. The restaurant does not the post office to hang brush. please understand. Using line payment. must be in time for the payment to contact us. Stock quantity is not allowed. Specific contact customer service. 6. Restaurant on Saturday and Sunday. holidays. only orders not shipped. The specific matters Contact Customer Service. . Basic information Title: 21st century vocational planning textbook Finance of Basic Course Series: Marketing learn List Price: 34.80 yuan Price: 27.84 yuan to 6.96 yuan discount savings for you: 80% off: Press: China People's University Press Society Publication Date: June 26. 2012 ISBN: 9.787.300.156.125 words: Page: 231 Edition: 1st Edition Binding: Paperback: Weight: 422 g Editor's Choice in the 21st century basic course of higher vocational planning materials Finance class professional series : Marketing in accordance with the international marketing common curriculum framework to design course content. According to the latest advances in marketing theory and practice. a brief introduction to the forefront of some of the marketing theory and marketing practice. Learning through the 21st century. higher vocational planning materials Finance class professional basic course series: marketing science . Finance and Economics students a comprehensive understanding of marketing knowledge. engaged in the marketing and other business management for the future ready to do a good job. The executive summary 21st century financial major foundation of higher vocational planning materials lesson series: marketing study in accordance with international marketing common curriculum framework to design the course content. Mainly include Introduction to consumer demand analysis. target market selection and market positioning. product strategy. pricing strategy. channel strategy. promotional strategy. And then. according to the latest advances in marketing theory and practice. brief introduction to the forefront of some of the marketing theory and marketing practice. Directory first unit went into the development process of marketing Chapter Marketing Introduction Section I of marketing in section II of the core concepts of marketing science Section 3 marketing environment analysis section II of the second chapter of the marketing industry first marketing organization marketing positions second unit customer buying behavior analysis Chapter needs the Quest first section of consumer demand Section II Analysis Chapter customers to lock the first section of market segmentation section II target market selection section III. the third unit of market positioning marketing strategy first section II of the chapters Product Strategy Section 1 overall product life cycle section III of the sixth chapter of the product portfolio strategy the fourth quarter brand strategy section V. packaging strategy pricing strategy first cost pricing section III. Section II competition pricing needs pricing in section IV of Chapter VII of the pricing techniques. channel strategy. the first section of marketing channels Section II related to the concept of marketing channel structure of the third quarter marketing channels the fourth quarter marketing channel management section V of providers Chapter VIII the promotion strategy Section 1 ad S. N° de réf. du vendeur FT051587

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ZHOU WEN GEN
ISBN 10 : 7300156126 ISBN 13 : 9787300156125
Neuf paperback Quantité disponible : 1
Vendeur
liu xing
(JiangSu, JS, Chine)
Evaluation vendeur

Description du livre paperback. Etat : New. Paperback. Pub Date: 2012 Jun Pages: 231 Language: Chinese in Publisher: Renmin University of China Press. 21 higher vocational planning materials and Finance of Basic Course Series: marketing study as a specialized knowledge system. the beginning of the 20th century. originated in the United States. there are a hundred years of history. Marketing at first as part of the economics. and later gradually stripped from economics. sociology. psychology. management science and other disciplines of . N° de réf. du vendeur CC064994

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