Articles liés à Marketing: Knowledge, Skills, and Application (Chinese...
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There are four chapters. It starts from marketing principle and makes concise and essential analysis to the elements of marketing. It gives analysis and instruction to marketing practice from strategic and tactic levels. Before each chapter, there are learning target, marketing fable, and citing examples; in the middle of each chapter, there are interlinking, new views, and reading materials; and at the back of each chapter, there are summary, key words(Chinese and English), review and thinking, research and discussion, practice, marketing simulation, cases, reading and reference documents. It is of epochal character, interests, and practicality. The book aims to cultivate higher quality and innovative talents, and takes teaching marketing knowledge as basis, improves marketing ability as responsibility, and gives consideration to the unity of knowledge, skills, and application.
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- ÉditeurEconomic Management Press
- Date d'édition2008
- ISBN 10 7509602645
- ISBN 13 9787509602645
- ReliurePaperback
- Nombre de pages463
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Higher Management Textbook Series: Marketing knowledge. skills and Application(Chinese Edition)
Edité par
Economic Management Publishing House Pub. Date :20
(2008)
ISBN 10 : 7509602645
ISBN 13 : 9787509602645
Neuf
Soft cover
Quantité disponible : 3
Vendeur :
Evaluation vendeur
Description du livre Soft cover. Etat : New. Language:Chinese.Author:LIU ZHI JIANG.Binding:Soft cover.Publisher:Economic Management Publishing House Pub. Date :20. N° de réf. du vendeur 784841
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EUR 63,89
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