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- ISBN 10 7801479319
- ISBN 13 9787801479310
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[Genuine 9.9] the market basic skills - how to find business opportunities and profits of learning(Chinese Edition)(Old-Used)
Edité par
Enterprise Management Press
(2000)
ISBN 10 : 7801479319
ISBN 13 : 9787801479310
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paperback
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Description du livre paperback. Etat : Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2003-10 Pages: 336 Publisher: Enterprise Management Press sheet: 21 Introduction book structure of scientific rigor. rich content. language is concise and vivid. fresh and lively example analysis including market strategy. market given recover from illness. product development. cost management. marketing. customer management. brand management. market competition and other business content. The contents of each part of the chapter Each chapter consists of a few basic skills. Divided into theoretical knowledge and project-based learning in each basic skills. basic knowledge of the business has to be concise introduction and study guide. -------------------------------------------------- ------------------------------ [directory] Chapter 1 strategic basic skills basic skills a challenge and opportunity exist Market basic skills needs chase-run target basic skills opportunities desire innovative basic skills to resolve risk need to take precautions basic skills 5 skills to capture market opportunities basic skills the 6 operating environment meteorological analysis 7 corporate harmony with the environment Chapter 2 market position in basic skills basic skills of basic skills 8 market research competition the base for basic skills in gradual steps basic skills 10 survey basic skills 11 Market segmentation method basic skills 12 target markets selected basic skills 13 tactical basic skills of the target market into 14 market positioning. basic skills 15 flexible positioning strategy the chapter Product R & D basic skills basic skills of 16 R & D investment is a continuing source of basic skills competitive weapon basic skills 18 product advantages of the new strategy of the basic skills of 17 product development cost management of 19 R & D Performance Evaluation Chapter 4 Basic Skills Basic Skills 20 by the cost savings to the cost of avoiding basic skills 21 the creation of a simple management organization basic skills 22 strict organizational system basic skills 23 simple style of work in basic skills 24 save money is to reduce costs money basic skills 25 26 zero inventory theory Chapter 5 Quality still effective basic skills basic skills basic skills 27 quality management method basic skills 28 Total Quality Management model 35 new 29 quality circles law basic skills 30 zero-defect management method basic skills. basic skills 31 Quality Function Development Chapter 6 of the Act the marketing basic skills basic skills 32 marketing concept is the base for operating basic skills 33 pre thing is forearmed marketing plan. basic skills 34 different forms of pricing strategy basic skills product pricing into the skills basic skills 36 price cut is a double-edged sword Basic Skills 37 prices is also a tactical basic skills 38 sales channels Cheong Road bridge basic skills 39 promotional marketing tool for basic skills 40 humane officers to sell basic skills 41 nimble business promotion of basic skills 42 ad the trading engine . ---------------------------------------- ----------------------------------------Four Satisfaction guaranteed,or money back. N° de réf. du vendeur FA018952
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