Edité par International Thomson Business Press, London, 1996
ISBN 10 : 0415129745 ISBN 13 : 9780415129749
Vendeur : Monkey House Books, Miller Place, NY, Etats-Unis
Edition originale
Trade paperback. Etat : Good. First edition. Relevant for the United States and United Kingdom, this is a book of readings on marketing, exploring the relationship between the sales professional and the customer. 351 pages, index. Some highlighting and underlining.