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Ajouter au panierSoftcover. 327 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, kaum Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, few traces of use. 74-892 9783832954703 Sprache: Deutsch Gewicht in Gramm: 550.
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Ajouter au panierSoftcover. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. AB-2979 9783832971212 Sprache: Deutsch Gewicht in Gramm: 550 2., aktualisierte und erweiterte Auflage.
Vendeur : Ammareal, Morangis, France
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Ajouter au panierSoftcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
Edité par Springer, New York, NY, U.S.A., 2013
ISBN 10 : 1447126793 ISBN 13 : 9781447126799
Langue: anglais
Vendeur : Book Dispensary, Concord, ON, Canada
EUR 57,74
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Ajouter au panierHardcover. Etat : Very Good. ex-lib w/usual markings, VERY GOOD hardcover, no marks in text; a clean copy, appears unread. Ex-Library.
Edité par Nomos Verlagsgesellschaft, 2015
ISBN 10 : 384872278X ISBN 13 : 9783848722785
Langue: allemand
Vendeur : BuchZeichen-Versandhandel, Freiburg, Allemagne
EUR 28,75
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Ajouter au panierEtat : Gebraucht - Akzeptabel. Textanstreichungen sind vorhanden - ansonsten guter Zustand - 2. Auflage - TB -Michelis - h4.
EUR 105,04
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Ajouter au panierEtat : New.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 103,85
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Ajouter au panierEtat : New.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 38,54
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Ajouter au panierPaperback. Etat : Brand New. 2nd exp rev edition. 361 pages. German language. 9.45x6.61x0.79 inches. In Stock.
EUR 121,17
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Ajouter au panierEtat : New.
EUR 142,63
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Ajouter au panierEtat : New. pp. 376.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 133,32
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Ajouter au panierEtat : New. In.
Edité par Springer-Verlag New York Inc, 2011
ISBN 10 : 0857293516 ISBN 13 : 9780857293510
Langue: anglais
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 155,92
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Ajouter au panierHardcover. Etat : Brand New. 2011 edition. 373 pages. 9.25x6.25x1.00 inches. In Stock.
Edité par Springer London, Springer London Sep 2011, 2011
ISBN 10 : 0857293516 ISBN 13 : 9780857293510
Langue: anglais
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
EUR 106,99
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Ajouter au panierBuch. Etat : Neu. Neuware -This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.
Edité par Springer London, Springer London, 2011
ISBN 10 : 0857293516 ISBN 13 : 9780857293510
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 111,53
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Ajouter au panierBuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life.
Edité par Springer London, Springer London, 2013
ISBN 10 : 1447126793 ISBN 13 : 9781447126799
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 116,83
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Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
EUR 189,25
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Ajouter au panierEtat : New. pp. 376.
EUR 80,52
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Ajouter au panierEtat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.
EUR 120,05
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Ajouter au panierTaschenbuch. Etat : Neu. Pervasive Advertising | Jörg Müller (u. a.) | Taschenbuch | x | Englisch | 2013 | Springer London | EAN 9781447126799 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
EUR 183,39
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 190,13
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Ajouter au panierPaperback. Etat : Brand New. 359 pages. 9.25x6.10x0.85 inches. In Stock.
Edité par Springer London, Springer London Nov 2013, 2013
ISBN 10 : 1447126793 ISBN 13 : 9781447126799
Langue: anglais
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
EUR 139,09
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Ajouter au panierTaschenbuch. Etat : Neu. Neuware -This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
EUR 174,06
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Ajouter au panierHardcover. Etat : Like New. Like New. book.
EUR 206,17
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Ajouter au panierEtat : As New. Unread book in perfect condition.
EUR 224,37
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Ajouter au panierPaperback. Etat : Brand New. 359 pages. 9.25x6.10x0.85 inches. In Stock.
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
EUR 214,95
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Ajouter au panierPaperback. Etat : Like New. Like New. Ships from Multiple Locations. book.
Vendeur : Books Puddle, New York, NY, Etats-Unis
EUR 65,67
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Ajouter au panierEtat : New. 2., ?berarb. u. erw. Aufl. 2023 edition NO-PA16APR2015-KAP.
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
EUR 70,94
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Ajouter au panierEtat : New.
Edité par Nomos Baden-Baden 2012, 2. Auflage, 2012
ISBN 10 : 3832971211 ISBN 13 : 9783832971212
Langue: allemand
Vendeur : Verlag Robert Richter, Hanau, Allemagne
EUR 2,30
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Ajouter au panierPb, 358 S., guter Zustand Sprache: deu.
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
EUR 71,52
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Ajouter au panierEtat : New. In.
Edité par Gabler Verlag 2009-03-25, 2009
ISBN 10 : 3834915742 ISBN 13 : 9783834915740
Langue: allemand
Vendeur : Chiron Media, Wallingford, Royaume-Uni
EUR 67,83
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Ajouter au panierPaperback. Etat : New.